Visual Merchandising Executive

Role Overview

Visual Merchandising Executive at Richemont (Piaget), serving the MEIA (Middle East, India, Africa) retail network.

Company Overview

Piaget, part of Richemont, has been committed since 1874 to bringing the spirit of luxury to life through creativity, innovation and respect for excellence. The brand operates a fully integrated Manufacture mastering both watchmaking and high jewelry know-how.

Role Purpose

Coordinate and implement Visual Merchandising initiatives across the MEIA network to maximize retail performance, ensure brand consistency, and support business objectives. Work closely with Retail, Marketing, Logistics, HQ and local boutiques to deliver impactful VM activations, seasonal launches and Point of Sale Material management across the region.

Key Responsibilities

Visual Merchandising

• Coordinate the implementation of seasonal campaigns, product launches, window animations and display updates across the network.
• Implement Piaget International Visual Merchandising guidelines across all points of sale.
• Ensure VM execution complies with Piaget International standards and brand image.
• Ensure Visual Merchandising consistency across the network while adapting to the specific needs of each boutique.
• Coordinate ordering, logistics, installation schedules and follow-up of VM material in line with launch calendars and approved budgets.
• Provide on-site support for key launches, seasonal animations and VM installations when required.
• Monitor implementation across the network and ensure timely reporting of VM standards.
• Share VM guidelines and best practices with Retail teams and Watch Specialists.

Stakeholder Management & Coordination

• Coordinate with Retail and Marketing teams to plan and execute boutique activations, ensuring VM supports commercial and client experience objectives.
• Act as the key point of contact between boutiques, HQ, suppliers and internal stakeholders to ensure smooth execution of all VM projects.
• Work closely with Marketing and Retail teams to deliver impactful boutique activations that support commercial objectives and client engagement.

Commercial Visibility

• Develop and communicate the annual visibility plan for boutiques and POS.
• Ensure all visibility plans are executed according to Piaget standards and local business requirements.
• Support the opening of new boutiques and points of sale.

Point of Sale Material Management

• Manage POSM forecasting, ordering, logistics, distribution and replenishment across the region.
• Monitor POSM budgets and ensure alignment with the annual A&P plan.
• Maintain an accurate POSM database for each point of sale, including displays, cabinets, stock and storage.
• Regularly review POSM inventory across boutiques and warehouses, coordinating redistribution or disposal of obsolete materials.

Events & Boutique Activations

• Coordinate VM execution for local events, exhibitions, boutique openings and special installations.
• Support the installation, maintenance and dismantling of event decorations and animations.

Reporting & Analysis

• Produce regular VM compliance reports following boutique visits and network reviews.
• Share reports, insights and images of seasonal launches with HQ and internal stakeholders.
• Conduct performance analysis by collection, category and market to identify trends, opportunities and areas for improvement, translating findings into actionable VM recommendations.

Qualifications & Experience

• Education in Marketing, Visual Merchandising, Retail Management or related fields.
• Minimum 2 years' experience in Visual Merchandising, Retail Operations or Project Management within the luxury industry.
• Good understanding of the luxury retail environment, preferably within the jewellery and watch industry.

Skills & Competencies

• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong project management and organizational skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Experience with SAP or similar systems is a plus.
• Excellent communication skills.
• Strong stakeholder management abilities.
• Collaborative team player with a proactive and solution-oriented mindset.
• Highly organized, detail-oriented and able to manage multiple priorities.
• Flexible and adaptable in a fast-paced multicultural environment.
• Fluent English (written and spoken).
• Arabic and/or French are a plus.