Visual Merchandiser

Role Overview

Visual Merchandiser at Apparel Group. The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store.

Role Purpose

Train and coach the store team to perform merchant-based visual merchandising and manage the daily, weekly and seasonal visual merchandising tasks.

Key Responsibilities

Brand Image & Standards

• Ensure that brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays whilst incorporating commercial sales opportunities.
• Implement brand-specific visual merchandising standards.
• Coordinate store displays in line with brand guidelines and strategy.
• Develop floor plans and maximize visual impact.
• Arrange merchandise, signage, fixtures and in-store layout guide.
• Create layout of the store according to its categories.
• Ensure proper merchandising of the items.
• Make use of creative lighting for windows.

Operations & Execution

• Take photographs of every change done in the merchandise display.
• Maximize placement of new lines and re-merchandise the store when new trends build.
• Collect review and feedback of the merchandise.
• Involve in pre-opening of stores and conduct timely visits to ensure that brand standards are properly implemented and followed.

Stakeholder Management

• Work closely with the operations and brand management team to increase sales.
• Work with VM Manager and sales team to achieve commercial goals.

Market Intelligence

• Conduct research of current market trends and lifestyle.