Vice President (VP) of Marketing

Role Overview

Vice President of Marketing at AHS Properties. This role leads marketing strategy and brand presence in the luxury real estate market, driving awareness, customer acquisition, and business growth across multiple channels.

Role Purpose

Develop and execute comprehensive marketing plans that elevate AHS's brand presence in luxury real estate. Lead strategy, branding, digital marketing, advertising, and public relations efforts while building and mentoring a high-performing marketing team.

Key Responsibilities

Strategy & Planning

• Develop and implement overall marketing strategy aligned with AHS business goals.
• Monitor market trends, customer insights, and competitive landscape to identify growth opportunities.
• Manage the marketing budget and allocate resources efficiently across projects and campaigns.

Brand & Communications

• Lead branding, digital marketing, advertising, and public relations efforts to enhance brand visibility.
• Collaborate with sales, communications, and product teams to ensure consistency in messaging and positioning.
• Represent AHS at industry events, conferences, and media engagements to reinforce brand authority.

Campaign Execution

• Oversee the creation and execution of integrated marketing campaigns targeting diverse markets.

Team & Leadership

• Build and mentor a high-performing marketing team, fostering innovation and professional development.

Performance & Analysis

• Measure and report on marketing performance metrics and ROI, making data-driven adjustments as needed.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Proven expertise in luxury real estate or a related luxury industry.

Skills & Competencies

• Strategic thinking and creativity with ability to drive impactful marketing campaigns.
• Outstanding leadership and team management skills.
• Excellent communication, presentation, and interpersonal abilities.
• Experience with digital marketing tools, CRM systems, and analytics platforms.
• Data-driven mindset with focus on measuring and optimizing campaign performance.
• Strong networking skills and industry presence.
• Ability to thrive in fast-paced, dynamic environment with multiple stakeholders.