Vice President - Sales

Role Overview

Vice President – Sales at AHS Properties. The role reports directly to the Chief Executive Officer and is based in Dubai, United Arab Emirates.

Role Purpose

The Vice President – Sales is the most senior sales leader at AHS Properties and owns the company's sales strategy, revenue targets and sales organisation across all AHS ultra-luxury residential and mixed-use developments. The role is accountable for converting AHS's project pipeline into sales, collections and a premium brand experience for buyers, while ensuring every transaction meets UAE regulatory and company governance requirements.

Key Responsibilities

Sales Strategy and Planning

• Develop and deliver the annual and multi-year sales strategy for all AHS projects, aligned with the company's business plan and launch pipeline.
• Set annual, quarterly and monthly targets for sales value, units and collections, and cascade them to each Head of Sales and Sales Manager.
• Define the go-to-market approach for each project launch, including phasing, inventory release, pricing strategy and channel mix.
• Prepare the sales budget, headcount plan and commission structure for Chief Executive Officer approval.

Revenue Delivery and Performance Management

• Own company-wide sales results and deliver agreed revenue, unit and collection targets.
• Hold Heads of Sales accountable for their team targets through weekly pipeline reviews, monthly performance reviews and clear action plans.
• Monitor conversion rates, sales velocity, cancellations and collections, and take corrective action where performance falls short.
• Approve discounts, payment plan variations and special deal terms within the delegation of authority, and escalate exceptions to the Chief Executive Officer.

Pricing, Inventory and Product Input

• Work with the Chief Executive Officer, Finance and Development teams on pricing, payment plans and inventory release to maximise value and sales velocity.
• Provide market and buyer feedback on unit mix, layouts, specifications and amenities for upcoming projects.
• Track competitor launches, pricing and incentives, and recommend responses.

Sales Channels and Key Clients

• Build and manage AHS's channels, including direct sales, the broker and agency network, VIP and private clients, and corporate or bulk buyers.
• Approve broker partnerships, commission structures and channel policies in coordination with Finance and Legal.
• Personally lead negotiations with ultra-high-net-worth clients, VIP buyers and high-value or multi-unit transactions.

Leadership and Team Development

• Lead, coach and develop the five Heads of Sales, and through them the 25 Sales Managers and their teams.
• Set the sales organisation's structure, roles, key performance indicators and career paths, and plan succession for key positions.
• Work with Human Resources on recruitment, onboarding, training, performance appraisals and retention across the sales organisation.
• Build a high-performance, ethical sales culture that reflects AHS's ultra-luxury brand standards.

Customer Experience

• Ensure a consistent, premium customer journey from enquiry through reservation, sales and purchase agreement signing and handover.
• Work with Customer Relations, Marketing and the sales gallery team so that every client interaction meets AHS brand standards.
• Oversee resolution of escalated client complaints and sales-related disputes.

Marketing Alignment and Lead Management

• Work with the Marketing team on launch campaigns, events and lead-generation plans, and agree lead targets and quality standards.
• Ensure leads are distributed fairly and followed up promptly, and measure return on marketing spend by channel.

Customer Relationship Management, Reporting and Forecasting

• Ensure full customer relationship management discipline across the sales organisation, with accurate pipeline, activity and deal records.
• Deliver weekly sales dashboards and monthly and quarterly reports to the Chief Executive Officer on sales, collections, pipeline, forecasts and team performance.
• Provide accurate sales and cash-flow forecasts to support Finance and project funding decisions.

Governance and Compliance

• Ensure all sales activity complies with Dubai Land Department and Real Estate Regulatory Agency regulations, escrow requirements, advertising permits and broker licensing rules.
• Ensure Know Your Client, source-of-funds and anti-money laundering and combating the financing of terrorism checks are completed before reservation, in line with United Arab Emirates requirements.
• Enforce the company's delegation of authority, pricing and discount controls, commission policy, code of conduct and conflict-of-interest rules.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Real Estate or a related field.
• Master of Business Administration or relevant postgraduate qualification.
• Minimum 15 years' experience in real estate sales, including at least 7 years leading large sales teams at senior management level.
• Proven track record of leading multi-layered sales organisations (heads of sales and sales managers) for a premium or luxury developer in Dubai or the United Arab Emirates.
• Demonstrated success in launching and selling out off-plan and ready projects.
• Experience in ultra-luxury, branded residences or waterfront developments.
• In-depth knowledge of the Dubai property market, Dubai Land Department and Real Estate Regulatory Agency regulations, escrow rules and anti-money laundering and Know Your Client requirements.
• Strong network of brokers, agencies and high-net-worth clients in the United Arab Emirates.

Skills & Competencies

• Arabic and English fluency; additional languages are an advantage.