Vertical Market Manager-FFI-Sealing & Bonding

Role Overview

Vertical Market Manager – FFI-Sealing & Bonding at Sika. This role drives market growth and strategic initiatives within the specialized FFI-Sealing & Bonding vertical market segment.

Company Overview

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. The company has subsidiaries in 103 countries, produces in over 400 factories, and develops innovative technologies for customers worldwide. Sika enables the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika's around 33,000 employees generated annual sales of CHF 11.76 billion.

Role Purpose

Drive market growth and strategic initiatives within the FFI-Sealing & Bonding vertical market segment through comprehensive market analysis, targeted go-to-market strategies, and cultivated key customer relationships to support Business Unit objectives and organizational goals.

Key Responsibilities

Market Analysis & Strategy

• Conduct comprehensive market analysis and industry research to identify emerging trends, customer needs, and growth opportunities within the FFI-Sealing & Bonding vertical market segment.
• Define target customer segments and develop detailed competitive landscape assessments to identify differentiation and positioning opportunities.
• Develop and execute integrated marketing and sales strategies specifically tailored to the FFI-Sealing & Bonding vertical market requirements and customer needs.

Relationship & Business Development

• Establish and maintain strategic relationships with key customers, partners, and stakeholders within the vertical market to drive business development and customer retention.

Marketing & Brand

• Implement multi-channel marketing initiatives to enhance market presence, strengthen brand awareness, and drive customer engagement.

Operations & Resources

• Optimize resource allocation and budget management to ensure efficient and effective deployment of marketing and sales initiatives.

Reporting & Leadership

• Prepare comprehensive reports and presentations for senior leadership demonstrating initiative results, market performance metrics, and return on investment.
• Foster a collaborative culture of innovation and continuous improvement across the vertical market team and broader business unit.
• Support cross-functional vertical market teams and contribute to the achievement of Business Unit and Sika Qatar strategic objectives and annual performance targets.

Qualifications & Experience

• Bachelor's degree in Engineering (Civil, Chemical, or Polymer Engineering) or equivalent discipline.
• Minimum 5+ years of experience in vertical market management, business development, or strategic marketing within the industrial or specialty chemicals sector.
• Proven track record of developing and executing go-to-market strategies and driving revenue growth.
• Strong analytical and market research capabilities with experience in competitive landscape assessment.

Preferred Qualifications

• Experience in the sealing, bonding, or construction materials industry.
• Proficiency in Arabic language.
• Demonstrated expertise in cross-functional team leadership and stakeholder management.
• Experience with CRM systems and marketing analytics platforms.

Skills & Competencies

• Strategic thinker with hands-on execution capability.
• Strong negotiation and contractor management skills.
• Problem solver with risk management capabilities.
• Resilient, results-driven, and able to thrive in a fast-paced environment.
• Fluent English communication skills, both written and verbal, with demonstrated ability to prepare professional reports and presentations.
• Proficiency in Microsoft Office Suite and standard business software applications.

Additional Information

Sika offers competitive salaries aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based on skills relevant to the position, education, and training. The company is committed to fair and equitable pay practices in accordance with applicable laws and regulations.