TA Representative – Commercial Portfolio Kuwait

Role Overview

TA Representative – Commercial Portfolio, Novartis, Kuwait. This is an onsite position responsible for executing the in-field commercial strategy for assigned priority brands within a defined territory.

Role Purpose

Execute high-quality customer engagement, effective brand and tactical plan delivery, demand generation, and agreed sales objectives in line with Novartis policies, ethical standards, and compliance requirements.

Key Responsibilities

Field Execution & Strategy

• Execute the ICE field execution framework by segmenting customers, applying value-based targeting, delivering personalized omnichannel engagement, following data-driven call plans, and ensuring timely visit documentation.
• Maximize technology enablement support systems, for example "next best action" proposals, to enhance customer engagement impact.
• Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and territory needs and priorities to develop actions to address them.

Customer Engagement

• Deliver compliant, high-impact customer engagement by applying approved brand messaging and leveraging digital tools.
• Act as a trusted therapeutic area commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.
• Continuously improve execution through coaching and performance insights.

Stakeholder Collaboration & Compliance

• Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
• Collaborate cross-functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners.

Qualifications & Experience

• Degree or education in a relevant discipline.
• Proven successful performance track record.
• Experience in launching new products is preferred.
• Solid experience in the Kuwait market is preferred.
• Established experience in successfully managing and engaging TMEs.

Skills & Competencies

• Solid communication skills, analytical skills, and presentation skills.
• Commercial Excellence.
• Conflict Management.
• Cross-Functional Coordination.
• Customer Insights.
• Influencing Skills.
• Key Account Management.
• Professional Ethics.

Additional Information

• Position type: Onsite.