Sr. Manager/Business Pricing-SMB

Role Overview

Senior Manager, Business Pricing – SMB at Etisalat E&. The role leads the strategic pricing function for SMB products and services across the entire Business Department, ensuring alignment with company-wide growth ambitions and revenue targets.

Role Purpose

Lead the design, implementation, and optimization of advanced pricing strategies for SMB solutions. Develop value-based pricing models that drive sustainable profitability, competitive differentiation, and market leadership while providing strategic insights to senior leadership and ensuring governance and operational excellence in pricing processes.

Key Responsibilities

Strategy & Market Intelligence

• Lead the design and implementation of value-based pricing models for SMB solutions, including bundled offerings that combine connectivity with advanced services like cloud, AI, and cybersecurity, ensuring alignment with customer needs and market dynamics.
• Create innovative pricing strategies for next-gen connectivity, 5G slicing, AI and cloud bundles, emphasizing differentiation and maximizing profitability.
• Influence company-wide growth ambitions by developing pricing strategies that optimize revenue streams, enhance profitability, and expand market share across SMB segments.
• Conduct in-depth market research and competitive analysis to identify trends, customer preferences, and competitor pricing strategies, translating insights into actionable recommendations for advanced technology solutions.
• Develop pricing frameworks that focus on customer value and satisfaction, ensuring SMB solutions are competitively positioned while addressing evolving market demands.

Governance & Compliance

• Collaborate with Regulatory Affairs to assess the impact of evolving regulatory policies on pricing strategies, ensuring compliance while maintaining competitive advantage in the SMB market.
• Ensure adherence to governance rules, regulatory requirements, and corporate policies in all pricing activities, maintaining transparency and accountability across SMB pricing initiatives.

Pricing Operations & Innovation

• Implement advanced pricing methodologies, including revenue-share pricing, subscription-based models, and dynamic pricing frameworks, tailored to the unique characteristics of SMB solutions and emerging technologies.
• Drive the digital transformation of end-to-end pricing processes by leveraging automation, predictive analytics, and AI to enhance efficiency, scalability, and agility in go-to-market execution.
• Manage pricing for the full range of SMB solutions, including Mobile, devices, fixed connectivity, Voice, digital services, Cloud, IoT, cybersecurity, AI, and converged offerings, ensuring consistency, scalability, and innovation.

Financial Analysis & Decision Support

• Lead advanced financial modeling, cost-benefit analysis, and impact assessments to support executive decision-making and ensure alignment with strategic business objectives.
• Act as a trusted advisor to senior leadership, providing strategic insights and recommendations on pricing strategies to shape company-wide growth ambitions and competitive positioning.

Performance Monitoring & Optimization

• Establish mechanisms to monitor pricing performance against KPIs, conduct post-implementation reviews, and identify opportunities for optimization and continuous improvement.

Stakeholder Management & Thought Leadership

• Build and maintain strong partnerships with internal teams (sales, marketing, finance, product development) and external partners to ensure seamless execution of pricing strategies and initiatives.
• Represent the organization as a thought leader in pricing strategy, contributing to industry forums, conferences, and publications to showcase expertise in value-based and advanced pricing methodologies.

Qualifications & Experience

• Bachelor's degree in Business Administration, Finance, Telecom, Engineering, or Technology.
• 4+ years' experience in Pricing, Finance, Marketing, or Engineering & IT commercial position, preferably in a Technology organization.