Social Media Officer

Role Overview

Social Media Officer at American International University Kuwait in Kuwait.

Role Purpose

Develop and execute a comprehensive social media strategy that enhances the university's digital presence, engages stakeholders, and promotes the institution's academic programs, achievements, and campus culture across multiple platforms.

Key Responsibilities

Strategy & Planning

• Develop and implement social media strategies aligned with university marketing and communications objectives.
• Create content calendars and editorial plans for all social media channels.
• Identify trends and opportunities to maximize audience engagement and reach.

Content Creation & Management

• Create, curate, and publish engaging content including text, images, video, and multimedia across Facebook, Instagram, Twitter, LinkedIn, TikTok, and other relevant platforms.
• Manage day-to-day social media operations and monitor channel performance.
• Ensure brand consistency and voice across all social media platforms.

Community Engagement

• Monitor and respond to comments, messages, and inquiries from followers in a timely manner.
• Build and nurture online communities to foster engagement and loyalty.
• Facilitate dialogue between the university and its stakeholders.

Analytics & Reporting

• Track and analyze social media metrics, engagement rates, and campaign performance.
• Generate regular reports on social media activity and provide insights for strategy optimization.
• Use data to inform content decisions and recommend improvements.

Collaboration & Support

• Collaborate with other departments and teams to gather content ideas and information for social media promotion.
• Support marketing and communications campaigns with social media components.
• Coordinate with student organizations and campus groups to amplify their voices.

Skills & Competencies

• Proficiency with social media platforms and management tools.
• Strong written and verbal communication skills.
• Creativity and ability to develop engaging content.
• Graphic design skills or ability to work with design software.
• Ability to analyze data and interpret social media analytics.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

Additional Information

Full details are available on the employer's original posting.