Social Media Manager

Role Overview

Social Media Manager at Dentsu (Digital Republic), based in Riyadh. Full-time, permanent position.

Role Purpose

Lead social media strategy, content creation, and community management for portfolio clients across the MENA region. Own end-to-end campaign execution, client relationships, and team leadership while driving measurable business impact through platform expertise and cultural fluency.

Key Responsibilities

Client Servicing & Account Handling

• Partner with the Account Director to ensure social media efforts align with broader brand strategy and client business goals.
• Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations.
• Support account growth by contributing to proposals, upsells, and strategic social recommendations.
• Manage Social Media Executives, monitoring their workload, quality of output, and professional development.

Strategy & Content Execution

• Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
• Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms.
• Write punchy, persuasive copy in both English and Arabic, ensuring tone of voice is perfectly tailored to target audience with correct Gulf cultural nuances and local terminology.
• Use mobile editing tools and design apps (CapCut, Canva, in-app editors) to create social-first content for real-time engagement and trending moments.
• Manually handle scheduling and technical uploading of content, ensuring every post is optimized with correct tags, locations, and trending audio for maximum reach across MENA region.
• Take personal ownership of final output, proofreading all copy to ensure zero errors before publishing.
• Work closely with design and video teams to ensure visual assets are optimized for social-first consumption.
• Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.

Monitoring, Reporting & Innovation

• Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients.
• Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients.
• Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting.
• Attend events and lead live social coverage (Stories, TikTok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences.
• Educate clients and internal teams on best practices, emerging technologies, and latest platform algorithm shifts.

Qualifications & Experience

• Four to five years of experience in Social Media Management, ideally within a creative or digital agency environment.
• Native-level Arabic with strong understanding of Gulf dialects and regional cultural nuances.
• Professional English proficiency.
• Strong knowledge of MENA social media landscape, including platform-specific trends across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube, and other relevant channels.

Skills & Competencies

• Acts as a trusted advisor to clients with interpersonal skills of an Account Manager to maintain enduring professional relationships.
• Demonstrates outstanding organizational ability and manages Social Media Executives.
• Coordinates seamlessly with creative and production teams.
• Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders.
• Thrives in fast-paced, multi-client setting, integrating technical platform knowledge with commercial mindset to meet business KPIs.
• Navigates complex client requests and platform shifts efficiently to ensure project success.
• Acts as link between client's brand requirements and internal creative team to ensure social content is both on-strategy and high-performing.

Additional Information

• Contract type: Permanent
• Employment type: Full-time