Social Media Coordinator

Role Overview

Social Media Coordinator at NMC Royal Hospital.

Role Purpose

Develop and execute social media strategies that enhance the hospital's online presence, engage the target audience, drive brand awareness, and create compelling content including daily procedures and activities filmed within the hospital and clinic.

Key Responsibilities

Content Development & Creation

• Develop, curate, and manage engaging content across various social media platforms, including Facebook, Instagram, Snapchat, Threads, and TikTok.
• Film daily procedures and activities in the hospital and clinic.
• Create and execute social media plan to align with overall business and marketing objectives, focusing on increasing brand visibility and audience engagement.
• Plan and schedule posts to ensure a consistent and timely presence on social media platforms.
• Ensure a consistent brand voice and image across all social media platforms.

Community Engagement & Management

• Foster and maintain active and positive engagement with the audience by responding to comments, messages, and user-generated content.
• Cultivate a strong and loyal online community around the brand, proactively addressing concerns and feedback from followers.

Strategy & Alignment

• Stay updated with the latest social media trends and industry developments and incorporate them into strategies as appropriate.
• Collaborate with the marketing team to ensure social media efforts are aligned with broader marketing strategies and campaigns.

Qualifications & Experience

• Bachelor's degree, preferably in Marketing, Communications, or a related field.