Social Media and Content Lead

Role Overview

Social Media and Content Lead at Al Gahwa Al Arabiya. This is a strategic leadership role driving online presence and content marketing efforts across digital platforms.

Role Purpose

Develop and execute engaging social media strategies and create compelling content that resonates with target audiences. Drive brand awareness, optimize engagement, and shape the company's digital voice across all channels.

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Stay current with social media trends, tools, and best practices to keep Al Gahwa Al Arabiya at the forefront of digital marketing.

Content Creation & Management

• Create, curate, and manage high-quality content for social media platforms, blog posts, newsletters, and other digital channels.
• Produce daily content and deliver shoots using reels, TikTok, behind-the-scenes footage, and stories on iPhone or DSLR with lighting.
• Brief the creative producer on campaign-level work.

Community & Collaboration

• Manage social media community engagement and respond to audience interactions.
• Collaborate with marketing, sales, and creative teams to ensure consistent brand messaging and campaigns.
• Coordinate with external vendors and influencers to enhance social media presence.

Performance & Optimization

• Monitor, analyze, and report on social media performance metrics, adjusting strategies to maximize results.
• Use data to drive strategy and optimize engagement outcomes.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience in social media management and content creation, preferably in a leadership role.
• Influencer outreach experience.

Skills & Competencies

• Strong knowledge of social media platforms, content management systems, and digital marketing tools.
• Bilingual proficiency in Arabic and English captioning (required).
• Excellent writing, editing, and storytelling skills.
• Ability to analyze social media metrics and use data to drive strategy.
• Creative thinker with attention to detail.
• Ability to manage multiple projects simultaneously.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Proficiency with video production equipment and techniques (iPhone, DSLR, lighting).

Additional Information

• Competitive salary.
• Company visa provided.
• Career growth opportunities.