Senior User Reach & Lifecycle Manager

Role Overview

Senior User Reach & Lifecycle Manager at Bybit. This is a leadership pipeline position based in Abu Dhabi, UAE, with the opportunity to progressively assume team leadership responsibilities based on performance and demonstrated capabilities.

Company Overview

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. The company is recognized as one of the most trusted and transparent platforms in the digital asset industry, supported by 24/7 multilingual customer service and a strong commitment to innovation.

Role Purpose

Lead the design and implementation of data-driven user engagement and lifecycle management strategies that drive user activation, trading conversion, retention, and long-term value. Drive the evolution of user engagement toward personalization, intelligent recommendations, and automated reach across all channels, with deep expertise in crypto user behavior, trading products, and market dynamics.

Key Responsibilities

User Lifecycle Management

• Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation.
• Segment users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies.
• Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and long-term user value.

Personalization & Intelligent Recommendations

• Design personalized engagement strategies and recommendation logic based on user behavior, interests, lifecycle stages, and real-time context.
• Collaborate with Product, Data, and Algorithm teams to develop and implement user profiling, recommendation rules, and intelligent decision-making capabilities.
• Establish recommendation prioritization, user-content matching, and performance evaluation mechanisms to improve relevance and conversion.

Market & Trading Scenario Engagement

• Develop systematic market-triggered engagement strategies based on price movements, market trends, asset holdings, watchlists, and trading preferences.
• Build real-time or near-real-time engagement triggers and optimize message relevance, timing, and frequency.
• Improve the alignment between market insights and user interests to drive trading engagement and conversion.

Automated Reach & Engagement

• Develop intelligent and automated engagement strategies across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels.
• Design automated engagement scenarios and trigger logic based on user lifecycle stages, behavioral signals, and market events.
• Establish cross-channel prioritization, frequency capping, suppression rules, and channel orchestration to improve efficiency and user experience.
• Drive the implementation and scaling of automated engagement capabilities while reducing manual operations.

Data Analytics & Business Growth

• Establish key performance metrics for user engagement and lifecycle management, leveraging funnel analysis, user segmentation, cohort analysis, and A/B testing.
• Evaluate engagement effectiveness and incremental business impact to continuously optimize strategies.
• Drive measurable improvements in user activation, trading conversion, retention, and reactivation.

Project Leadership & Team Management

• Lead complex cross-functional initiatives involving Product, Data, Algorithm, Engineering, and business teams, ensuring successful execution and measurable outcomes.
• Develop clear project roadmaps, priorities, and milestones while proactively resolving execution challenges.
• Demonstrate strong people management and talent development capabilities, with the potential to take on broader team leadership responsibilities.

Qualifications & Experience

• 5+ years of relevant experience in crypto exchanges, with deep understanding of exchange products, business models, and user lifecycles.
• Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects, with the ability to design and implement effective engagement strategies.
• Hands-on experience building automated engagement or lifecycle management frameworks, with a track record of scaling operational strategies.
• Previous people management experience, including goal setting, team development, and cross-functional collaboration.
• Proven track record of driving complex initiatives from 0 to 1 and delivering measurable business results.

Skills & Competencies

• Exceptional data sense and analytical thinking, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation.
• Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products, including Spot and Derivatives.
• Strong project ownership and execution capabilities.
• Highly ambitious, resilient, results-oriented, and accountable, with the ability to thrive in a fast-paced, high-pressure environment.
• Fluent in English and Chinese as working languages.

Additional Information

• Study Growth Fund: Professional development and continuous learning support.
• Internal Events: Regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Diverse, international team environment.
• Career Advancement: Opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Internal job opportunities to support long-term career development.
• Must be willing to be based in Abu Dhabi, UAE.