Senior Performance Executive

Role Overview

Senior Performance Executive at Dentsu, Riyadh. Full-time, permanent position.

Role Purpose

Plan and implement paid media campaigns across all biddable media channels and platforms to achieve client objectives. Serve as a client-facing specialist across external client teams, internal communications teams, ATL planners, other digital specialists, and client servicing departments.

Key Responsibilities

Client Relationship Management

• Serve as the secondary point of contact for clients within the iProspect performance media team.
• Attend regular catch-ups with internal client teams to maintain awareness of upcoming campaigns and report on campaign performance.
• Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, and QBRs.

Partner Relationship Management

• Attend regular catch-ups with priority partners to ensure delivery of best-in-class campaigns and identify potential alpha and beta trials.
• Assist with sharing client campaign briefs and seeking partner input on brief responses where time permits.

Team & Workload Management

• Ensure timely and accurate delivery of work within your team.
• Undertake responsibilities of more junior team members during periods of high workload.

Performance Media Campaign Planning & Creation

• Assist in the development of client performance media strategies to define KPIs and strategy.
• Take the initial campaign brief and develop best-in-class, practical, accountable plans for delivering client business value.
• Create clear media plans and presentations for clients, internal agency teams, and client servicing departments detailing how client objectives will be met through performance channels.
• Ensure all plans are delivered with required rationale to enable client teams to competently relay plan nuances.
• Create specific account elements including toolkits, creative options, audience segmentation, ad copy, and landing pages to match iProspect best practice.
• Review analytics and tracking tags for campaign assessment.
• Create additional campaign elements and restructure accounts as required.

Campaign Quality Assurance

• Ensure all campaign builds are accurate and aligned with the initial plan.
• Ensure campaigns are delivered as planned with no overspends or delivery errors.

Performance Campaign Management, Optimization & Analysis

• Monitor daily delivery and perform regular optimization of all campaign elements including segments, creative, and landing pages based on agreed campaign KPIs.
• Ensure regular client reporting is delivered according to schedule, with reports that are timely, accurate, literate, and insightful.
• Oversee the preparation of timely and insightful weekly and post-campaign analysis.

Qualifications & Experience

• Minimum 2 years' experience in a Performance, social media planning, biddable media, or PPC team.
• Good understanding of planning performance campaigns across various mechanisms, channels, and buying models.
• Practical expertise in performance activation on self-service biddable platforms.
• Knowledge of additional technology platforms is an advantage.

Skills & Competencies

• Passionate about and engaged with the fast-changing world of performance media and digital marketing.
• Committed to building a career in digital performance marketing.
• Strongly numerate and comfortable manipulating data sets.
• Highly literate with a good understanding of how language is used to communicate to different audiences.
• Commitment to delivering first-class work every time with no quality issues left unchecked.
• Diligence and attention to detail in optimization and reporting.
• Excellent analytical and organizational skills alongside high attention to detail.

Additional Information

Success in this role includes consistent delivery of high-quality campaigns in a timely and accurate manner, building strong relationships with internal teams and client partners, following all Finance and QA processes to ensure accurate campaign reconciliation, and contributing towards case study development, platform POVs, and blog posts.