Senior Paid Media Channel Manager

Role Overview

Senior Paid Media Channel Manager at Bybit, a leading cryptocurrency exchange and digital financial platform. This role is based globally, managing paid media campaigns across major platforms.

Company Overview

Established in 2018, Bybit serves over 80 million users across more than 200 countries and regions. The company operates a seamless ecosystem spanning trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, supported by 24/7 multilingual customer service and a commitment to innovation.

Role Purpose

Own and scale global paid media campaigns to drive user acquisition and optimize conversion performance across multiple platforms. Lead market-specific growth strategies through data-driven optimization, creative testing, and cross-functional collaboration.

Key Responsibilities

Campaign Management & Scaling

• Own and scale global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms.
• Develop and optimize mobile manufacturer channels.

Acquisition & Conversion Optimization

• Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
• Optimize performance based on CPA, LTV, ROI, and user quality.

Performance & Creative Optimization

• Drive creative optimization through performance analysis, A/B testing, and continuous iteration to improve campaign performance.

Strategy & Collaboration

• Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.

Qualifications & Experience

• 5+ years of experience in Paid Media, with experience managing sizable budgets.
• Strong hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X.
• Proven Web-to-App (W2A) experience with a solid understanding of deep linking, MMP attribution, and conversion optimization.
• Experience with mobile manufacturer channels is preferred.

Skills & Competencies

• Strong analytical skills and ability to optimize performance based on key metrics.
• Global market experience and cross-functional collaboration capability.
• Professional English proficiency.
• Experience with AppsFlyer, GA4, or other attribution and analytics tools is a nice to have.

Additional Information

• Study Growth Fund: Professional development and continuous learning support.
• Internal Events: Regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Work alongside colleagues from around the world in a diverse, international team.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Long-term development pathway with internal job opportunities to build your career.