Senior Marketing Program Manager (IMEA Region)

Role Overview

Senior Marketing Program Manager for the IMEA Region at Schweitzer Engineering Laboratories, based in Manama, Bahrain.

Company Overview

Schweitzer Engineering Laboratories provides complete power system protection, control, monitoring, automation, security and integration for utilities and industries worldwide.

Role Purpose

Serve as the principal marketing liaison to the IMEA region, leading the development and execution of marketing programs and campaigns that support regional growth in close coordination and alignment with regional leadership.

Key Responsibilities

Strategy & Program Development

• Ideate, launch, and scale multi-channel campaigns, messaging, and marketing activities that advance regional objectives.
• Develop and execute field and revenue marketing strategies that advance regional sales objectives and support organizational priorities.
• Identify market trends and opportunities through analysis of marketing performance and engagement data.

Alignment & Coordination

• Lead ongoing alignment of the regional marketing program with corporate, division, department, and stakeholder priorities.
• Collaborate closely with teams across Content Marketing, Operations, Digital Marketing, Events & Customer Education, and Technical Marketing.

Reporting & Analysis

• Develop detailed reporting on marketing activities and campaigns.
• Make data-driven decisions to improve campaign results.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Economics, or a related discipline.
• 10+ years of B2B marketing experience.
• At least 6 years leading a regional marketing strategy within a global organization.
• Proven track record designing and executing field and revenue marketing strategies.
• Master's degree in marketing, business, or economics (preferred).
• Marketing experience in the electric utility, energy, industrial, manufacturing, or engineering industries (preferred).

Skills & Competencies

• Ability to work cross-functionally and build strong relationships across cultural, organizational, and global boundaries.
• Systemic approach to challenges and ability to navigate ambiguity to deliver clear, strategic solutions.
• Excellent written and verbal communication skills.
• Ability to synthesize complex information from multiple sources and present it clearly to diverse audiences.

Additional Information

• Top tier medical, prescription, dental, vision, life, and disability insurance.
• Annual leave, sick leave, and parental leave to maintain a healthy work-life balance.
• Yearly flight tickets to home country for expat employees and eligible family members.
• Tuition assistance, internships, skill development courses, and engineering development programs (EDP).
• Free and confidential Employee Assistance Program (EAP).
• Reimbursable yearly gym membership.
• International Travel Medical and Security Assistance for traveling employees and accompanying family members worldwide.
• Starting pay based on location and job-related factors including candidate experience, training, knowledge, and skills.