Job description
Role Overview
Senior Marketing Executive (6-month contract) with Informa Group Plc, working for Tahaluf, the largest B2B live and on-demand events organiser in Saudi Arabia. This role can be performed remotely.
Company Overview
Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). The organization organizes record-breaking B2B events including LEAP, Cityscape, Black Hat MEA (a Guinness World Record holder for the largest CTF competition), and CPHI Middle East (the largest pharma debut event in history). Tahaluf fosters a culture of collaboration, creativity, and teamwork.
Role Purpose
Serve as the strategic marketing engine for CPHI Middle East and BIO Middle East, developing and executing multi-channel marketing strategies to drive high-value attendance, increase exhibitor ROI, and establish these as must-attend fixtures in the regional pharmaceutical calendar.
Key Responsibilities
Strategic Planning & Execution
- Lead the end-to-end marketing campaign lifecycle spanning Awareness, Interest, Conversion, and Retention for both events.
- Develop a sophisticated data-segmentation strategy to target specific niches including API manufacturers, biotech startups, government regulators, and big pharma C-suite.
- Own full accountability for the marketing budget, ensuring optimal ROI across paid, earned, and owned channels.
Digital & Content Marketing
- Drive high-quality Marketing Qualified Leads (MQLs) for the sales team through inbound marketing and targeted LinkedIn campaigns.
- Oversee the creation of whitepapers, webinars, and industry reports that position the events as thought-leadership hubs.
- Manage the deployment of automated email journeys using Eloqua to nurture prospects through the registration funnel.
Stakeholder Management
- Act as the primary marketing liaison for local health authorities and trade associations.
- Negotiate barter agreements and manage relationships with key regional and international trade press.
On-Site Experience & Analysis
- Collaborate with the operations team to ensure seamless brand experience on the show floor.
- Provide weekly KPI reports on registration pacing and exhibitor MQLs.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years in B2B event marketing.
- Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.
Skills & Competencies
- Mastery of Marketing Automation tools.
- Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).
- English is essential; Arabic is a plus.
Additional Information
- Contract type: 6-month fixed-term role.
- Work arrangement: Remote.
- Relocation and visa sponsorship are not available for this position.