Senior Manager Digital Products Growth & Engagement

Role Overview

Senior Manager Digital Products Growth & Engagement at Esports Foundation, based in Riyadh, Saudi Arabia. Full-time role reporting to the Director Digital Products.

Company Overview

The role sits within the Media & Fan Marketing team.

Role Purpose

Own the strategy, roadmap, and execution for fan growth, engagement, and retention across web and mobile digital experiences. Execute large-scale, moment-driven events and transform them into a continuous, year-round digital ecosystem. Design and scale engagement loops using gamification systems, personalization, and messaging while partnering with internal and external teams.

Key Responsibilities

Growth Strategy

• Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms.
• Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment.

Gamification & Engagement Systems

• Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation.
• Define and continuously optimize end-to-end fan journeys, from initial activation through post-event re-engagement.

Special Products

• Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products.

Experimentation & Optimization

• Drive a culture of experimentation through split testing and rapid iteration to systematically improve engagement and retention.
• Track and report on engagement performance using clear, data-driven KPIs.

Stakeholder Collaboration

• Partner with creative and content teams to translate brand narratives and storylines into compelling digital engagement experiences.
• Collaborate with commercial teams to design and execute sponsor-safe engagement activations.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Computer Science, Digital Media, or a related field.
• 7+ years of experience in digital product management, growth product, or consumer engagement roles.
• Proven track record owning growth, engagement, and retention strategies for large-scale consumer digital platforms.
• Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops.
• Strong experience working with cross-functional teams, including marketing, content, community, engineering, analytics, and commercial partners.
• Experience in sports, gaming, entertainment, or live event ecosystems is strongly preferred.

Skills & Competencies

• Deep understanding of growth product principles, engagement loops, and product lifecycle management.
• Strong analytical mindset with the ability to translate data into product strategy and experimentation plans.
• Experience with personalization, segmentation, CRM, and notification systems.
• Proven ability to balance creative storytelling with data-driven decision making.
• Excellent stakeholder management skills, with the ability to influence across senior team members without direct authority.
• Comfortable operating in fast-paced, high-visibility environments with evolving priorities.

Additional Information

• Relocation support provided.
• Transportation allowance included.
• Competitive compensation offered.
• Housing allowance provided.
• VIP medical insurance included.
• Opportunity to work on a new exciting project with a group of passionate professionals with freedom to excel and make a real impact.