Senior Manager - Brand Marketing

Role Overview

Senior Manager - Brand Marketing at Al Ghurair, headquartered in Deira with operations across more than 50 countries worldwide.

Company Overview

Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960. The company operates across six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. Al Ghurair employs approximately 28,000 people across more than 50 countries worldwide.

Role Purpose

Lead the overall brand and campaign strategy for Al Ghurair Development and its brands, ensuring alignment with corporate vision, commercial objectives, and long-term market positioning while driving innovation and shaping the future through premium brand positioning and customer engagement.

Key Responsibilities

Brand Strategy and Positioning

• Lead the overall brand and campaign strategy for Al Ghurair Development and its brands, ensuring alignment with corporate vision, commercial objectives, and long-term market positioning.
• Drive the evolution of the company's brand equity, premium positioning, and customer perception across regional and international markets.
• Identify strategic opportunities to enhance brand value, cultural relevance, and customer engagement through innovation and creative leadership.

Campaign Development and Execution

• Develop integrated campaign and launch strategies that strengthen market relevance, competitive differentiation, and business growth.
• Lead brand and campaign initiatives that directly support project launches, customer acquisition, lead generation, and revenue growth.

Resource and Investment Management

• Own and oversee annual brand, campaign, production, and creative investment strategies across all corporate and project marketing initiatives.
• Ensure strategic allocation of resources to maximize brand impact, campaign effectiveness, and commercial return on investment.

Qualifications & Experience

• Bachelor's degree in Communications, Marketing, Business Administration, or a related discipline.
• 10–12 years of extensive experience in brand management, strategic marketing, consumer insights, and delivering impactful brand positioning and growth strategies.

Skills & Competencies

• Strong communication, interpersonal, stakeholder management, and relationship-building skills.
• Ability to collaborate effectively with internal teams and external partners.
• Proactive mindset and exceptional collaboration skills.
• Passion for fostering a positive work culture.

Additional Information

Al Ghurair is a vibrant community where individuals thrive and careers flourish. The company embodies respect, support, and open communication to fulfill its core Purpose of 'Enhancing Life'. Employees become part of a shared purpose, collaborating with colleagues who share a passion and commitment to success.