Senior Expert - MarTech

Role Overview

Senior Expert - MarTech at Qiddiya Investment Company. This is a hands-on senior individual contributor role providing technical ownership across Qiddiya's MarTech and digital experience platforms.

Role Purpose

To deliver technical ownership of MarTech capabilities across Adobe Experience Cloud, AEM / AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, analytics and related integrations. The role ensures technical design, implementation oversight, integration quality, release readiness, platform reliability and operational support while eliminating black-box delivery, retaining critical MarTech technical knowledge within Qiddiya, and keeping Qiddiya in control of its MarTech platforms, integrations and release processes.

Key Responsibilities

Technical Ownership

• Take technical ownership of MarTech platforms, integrations and delivery quality across Adobe, AEM / AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront and analytics.
• Define and maintain MarTech technical architecture, integration patterns, engineering standards, release approach and technical roadmap.
• Maintain technical documentation, architecture decisions, integration specifications, release notes, runbooks and support procedures.

Solution Design & Development Leadership

• Provide hands-on technical leadership across solution design, development, configuration, integration, testing, deployment, release and production support.
• Review and approve technical designs, APIs, data models, event schemas, tracking specifications, integration flows, code quality and major technical decisions.
• Ensure MarTech solutions are secure, scalable, observable, resilient, maintainable, reusable and cost efficient.

Platform Governance & Standards

• Support AEMaaCS governance, Cloud Manager pipelines, environment strategy, release controls, shared component standards and multi-SI code management.
• Lead and challenge vendor engineering teams, ensuring compliance with Qiddiya Digital standards and MarTech architecture principles.
• Drive knowledge transfer from vendors and ensure Qiddiya can independently operate, govern and evolve the MarTech ecosystem.

Analytics & Tagging

• Own technical quality for analytics and tagging, including data layer, Adobe Tags / Launch, WebSDK / MobileSDK, UTM governance, CJA data flows and reporting reliability.
• Support AEP / AJO / CJA / Target enablement, including profile, audience, journey, decisioning, personalisation, experimentation and reporting use cases.

Quality Assurance & Release Management

• Validate vendor deliverables using clear technical acceptance criteria, test evidence, deployment checks and production readiness criteria.
• Ensure appropriate automated testing, CI/CD controls, monitoring, logging, alerting, access controls and operational runbooks are in place.
• Validate release plans, rollback procedures, capacity considerations, integration testing, disaster recovery and production readiness.

Operational Support & Incident Management

• Lead technical incident management, root-cause analysis and permanent remediation for MarTech-related issues.
• Identify and manage technical debt, architecture risks, recurring incidents, performance issues and operational weaknesses.

Qualifications & Experience

• 8+ years of software engineering, technical lead, solution architecture or senior development experience in digital platforms, MarTech or customer-facing technology environments.
• Experience with Adobe Experience Manager, AEMaaCS, Adobe Experience Cloud or equivalent enterprise digital experience platforms.
• Experience with analytics and tagging technologies, preferably Adobe Tags / Launch, WebSDK / MobileSDK, CJA, data layer design, UTM governance and campaign tracking.
• Experience with CI/CD, cloud environments, release management, automated testing, observability, performance engineering, security and production operations.
• Experience overseeing vendors, system integrators or outsourced engineering teams.
• Strong incident management, root-cause analysis and problem-management experience.

Skills & Competencies

• Strong hands-on technical capability and ability to challenge implementation-level decisions.
• Strong understanding of APIs, microservices, event-driven architecture, data flows, integrations, identity, consent, customer profiles and distributed systems.
• Strong documentation, communication, stakeholder management and technical decision-making skills.