Senior Digital Merchandiser - Bloomingdale's

Role Overview

Senior Digital Merchandiser at Bloomingdale's, operated by Al Tayer Group, located in Dubai, UAE.

Role Purpose

Enhance on-site customer experience and product discovery while maximizing sales and sell-through. Own the Luxury Womenswear category, manage key relationships, and drive performance across site content, merchandising, campaigns, and analytics.

Key Responsibilities

Site Content & Quality Management

• Assure timely and accurate site content, including product images, descriptions, and promotional messaging.
• Ensure accuracy of product information, including sizing, color, and category classification.
• Complete quality checks for all newly uploaded products.
• Work with Studio team to ensure product copies and images are consistent, accurate, and on-brand.
• Optimize product copies and images for search and customer experience in terms of style and tone.

Product Discoverability & Merchandising

• Optimize product discoverability, including visual merchandising, home page exposure, on-site search, sorting rules, product placement, and on-site content.
• Manage mapping and category population to ensure all products are represented on correct pages on site.
• Manage mega nav, ensuring correct navigation structure, seasonal updates, and working links.
• Own size guides, ensuring correct functionality and updating any new or brand-specific configurations.
• Review live site merchandising daily, including links to landing pages, size guides, and stock availability.
• Collaborate with other Digital Merchandisers on cross-site edits for seasonal and promotional campaigns.

Campaign & Launch Management

• Manage on-site launches in collaboration with Buying, Studio, Content, and Marketing teams.
• Test on-site and marketing promotions and validate all price changes on staging environment ahead of live launch.
• Review customer journey on staging environment for all on-site launches and make necessary improvements.
• Analyze past performance to define campaign strategies, including brands, categories, and products to expose.
• Collaborate with Digital Marketing team to optimize key categories for SEO.

Performance Analysis & Optimization

• Conduct daily analysis of customer engagement and sales performance, comparing to budget, previous week, and previous year.
• Track relevant sales funnel KPIs and identify areas for improvement.
• Own completion of required actions to address performance gaps.
• Identify slow-selling styles and increase sales while being mindful of margins and stock availability.
• Conduct regular competitor analysis, including pricing, promotions, content, and assortment.
• Identify actions required to meet site trading targets and opportunities for further growth.
• Maintain good market awareness across the luxury sector.

Inventory & Stock Management

• Track inventory levels and on-site availability of items featured in upcoming campaigns or exposures.
• Ensure availability at time of feature.
• Work with Planning and Buying teams to identify actions for demand forecast based on e-commerce metrics.
• Support identification of stock and sizing availability or additional range requirements for seasonal events.

Cross-Functional Collaboration

• Work with CRM team to align strategy for daily communications and provide inputs for trading focus.
• Collaborate with Product and Tech teams on on-site enhancements and developments relevant to category.
• Deliver ad hoc reports as needed to support Digital Merchandising Manager and Digital Trading Team.

Team & Process Leadership

• Attend meetings and deputize for Digital Merchandising Manager as necessary.
• Identify improved ways of working and efficiencies within the team.
• Outline best practices in digital merchandising and share with team through trainings and process documentation.

Qualifications & Experience

• 4+ years of online merchandising experience within luxury retail, preferably multi-brand.

Skills & Competencies

• Experience with Google Analytics.
• Experience with Salesforce Commerce Cloud.
• Experience with process optimization and driving efficiency.
• Ability to work independently and in a team setting.
• Strong individual problem-solving and organizational skills.
• Strong written and verbal communication skills.
• Keen eye for details across quantitative and qualitative data.
• Strong analytical, Excel, and mathematical skills, ideally gained in a planning environment.
• Commercially aware with creative flair.
• Love for luxury fashion and beauty products.
• Fluent in English.