Job description
Role Overview
Sales Executive at Informa Group Plc. (Tahaluf), Saudi Arabia. Saudi Nationals only.
Company Overview
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf organises record-breaking events including LEAP and Cityscape—the largest events in the world in their respective fields of tech and real estate—Black Hat MEA, a Guinness World Record holder for the largest CTF competition during the event, and CPHI Middle East, the largest pharma debut event in history.
Role Purpose
The Sales Executive is responsible for achieving and exceeding individual sales targets in accordance with the sales plan through effective lead sourcing, client relationships management, and professional customer service to prospective exhibitors.
Key Responsibilities
Sales
- Achieve and exceed set revenue targets for assigned products and events in accordance with the sales plan.
- Drive to seek new business leads and respond promptly and professionally to incoming enquiries.
- Research, actively seek, and generate new leads across the sector.
- Build and maintain strong client relationships.
- Develop new business and revenue streams, including sponsorship and other non-square metre revenue sources through market research, telephone contact, industry networking, and client meetings.
- Provide on-site account management to achieve high exhibitor satisfaction levels.
- Account manage new customers to ensure high exhibitor satisfaction levels.
- Ensure adherence with exhibitor satisfaction guidelines.
- Secure feedback to be assessed on improvement strategies and build relationships further.
Reporting
- Capture data of sales activities and calls and update the CRM.
- Complete sales progress reporting, including revenue versus target and activity reporting.
- Continually monitor and research the market using online resources, customer feedback, competitor events where appropriate, and industry networking.
- Maintain awareness and understanding of floor plan optimisation.
- Communicate effectively with other internal departments including operations, marketing, and finance to maximise client experience.
- Perform any other duties commensurate with the grade and level of responsibility.
Customer Management
- Maintain a consistent and productive number of calls and meetings on a weekly basis.
- Monitor and enhance exhibitor satisfaction levels.
- Provide timely and accurate reporting of sales results and activities.
Qualifications & Experience
Essential
- Degree level education or equivalent experience.
- Experience in sales and working towards targets.
- Highly driven and self-motivated.
Desirable
- Awareness of the exhibition industry.
- Tele-sales or media-sales experience.
- Prior knowledge of the security industry.
Skills & Competencies
- Computer literate and proficient in commonly used business software.
- Effective verbal and written English communication skills.
- Strong interpersonal skills.
- Attention to detail.
- Numeracy.
Additional Information
Benefits
- BUPA Medical Insurance for you and your family.
- Annual leave of 25 days.
- Remote working on Sundays.
- Working anywhere for 1 month every year.
Local Relocation Package (if eligible)
- Paid flight to Riyadh for individual and family (up to a maximum of three children).
- 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000.
- Up to SAR 2,500 reimbursement of shipping goods and excess baggage costs.