Sales and Marketing Manager

Role Overview

Sales and Marketing Manager at Sony Music's The Orchard, a leading full-service music distribution company. This position is based in Dubai and manages day-to-day activities for key distributed labels, working alongside label clients to develop artists and promote content.

Company Overview

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide, servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full-scale solutions across a variety of verticals. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

Role Purpose

To develop and execute digital marketing campaigns for new releases and catalog content across all digital streaming platforms (DSPs), build and maintain strategic DSP partnerships, and lead the digital marketing planning process for assigned projects while supporting and coaching team members.

Key Responsibilities

DSP Strategy & Campaign Management

• Develop, implement, and manage end-to-end digital marketing campaigns for new releases with a core focus on DSP performance.
• Secure and optimize key promotional placements across all DSPs, including playlist adds (editorial and algorithmic), homepage features, new release banners, and programmatic advertising.
• Serve as the primary internal and external point of contact for all DSP partners, building and maintaining strong, productive relationships.
• Lead catalog optimization initiatives to maximize the long-term performance, discoverability, and consumption of both frontline and catalog releases across all DSPs.

Marketing Initiatives Development

• Propose and pilot innovative marketing tactics to optimize the exposure of new releases and maximize catalog potential.
• Stay ahead of the latest trends, tools, and best practices in the digital music landscape, especially new features and promotional opportunities on DSPs.

Cross-Functional Leadership

• Lead the digital marketing planning process for assigned projects, presenting strategies and results to relevant stakeholders.
• Work closely with the Label Management Team to enhance the visibility and impact of priority releases across all DSPs.

Team Development

• Provide active support and guidance to direct team members, facilitating problem resolution and implementing processes that enhance productivity and efficiency.
• Act as a role model by demonstrating best practices for effective communication and pitching approaches with DSPs.

Qualifications & Experience

• 5–7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
• Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.
• Experience working within a label, artist management, or distribution system managing releases, projects, or relationships.
• Established relationships with key contacts at major DSPs (a significant advantage).

Skills & Competencies

• Deep understanding of pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
• Strong analytical skills with the ability to interpret streaming data and performance insights to optimize campaign execution and support strategic decision-making.
• Knowledge of social marketing, online video platforms, digital advertising, and online promotional outlets.
• High level of awareness and passion for local independent labels, artists, and the Arabic music scene.
• Excellent communication and interpersonal skills.
• Fluent in Arabic and English.
• Demonstrated ability to lead teams and drive results through coaching and mentorship.

Additional Information

• Strong passion for and knowledge of the music distribution scene and the independent cross-genre music market required.
• Understanding of digital retail platforms, release requirements, and opportunities required.
• Creative spirit and solid technical capabilities required.
• Investment in your professional growth and development.
• Modern office environment designed to empower you to bring your best.
• Opportunity to channel your passion every day within a vibrant global community.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Platform to champion positive change and contribute to social impact, diversity, equity, and inclusion initiatives.
• Sony Music is an equal opportunity employer and supports workforce diversity, employing, retaining, promoting, and treating all employees and job applicants according to their merit, qualifications, competence, and talent without regard to sex, race, religion, origin, age, sexual orientation, marital status, medical condition, or disability.