Job description
Role Overview
Product Planning Specialist at Changan Automobile. The position is based with a leading automotive manufacturer committed to innovation, sustainability, and high-quality vehicle delivery.
Company Overview
Changan Automobile is one of the leading automotive manufacturers in China, with a rich history spanning over 150 years. The company is known for its cutting-edge research and development, advanced manufacturing processes, and strong focus on customer satisfaction. With a global presence, Changan Automobile is dedicated to shaping the future of mobility through intelligent and eco-friendly automotive solutions.
Role Purpose
To conduct market analysis and develop product planning strategies that align with company business objectives, collaborate across functions to define product specifications, and ensure competitive positioning and timely delivery of new products to maximize market share and profitability.
Key Responsibilities
Market & Competitive Analysis
- Conduct market research and analyze industry trends to identify customer needs and preferences.
- Evaluate competitor products and market positioning to identify opportunities for differentiation.
- Track and report on product performance metrics, including sales, customer feedback, and market share.
Product Strategy & Development
- Develop and implement product planning strategies to align with the company's business objectives.
- Prepare detailed product roadmaps and timelines to ensure timely delivery of new products.
- Monitor the product lifecycle and recommend improvements or updates to enhance competitiveness.
- Provide input on pricing strategies and product positioning to maximize market share and profitability.
Cross-Functional Collaboration
- Collaborate with cross-functional teams, including R&D, marketing, and sales, to define product specifications and features.
- Support the development of marketing materials and campaigns to promote new products.
Compliance & Standards
- Ensure compliance with industry regulations and standards in product development and planning.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field; Master's degree is a plus.
- Proven experience in product planning, product management, or a related role in the automotive industry.
- Knowledge of automotive industry standards, regulations, and emerging technologies.
Skills & Competencies
- Strong analytical skills with the ability to interpret market data and trends.
- Excellent project management skills, with the ability to manage multiple tasks and meet deadlines.
- Proficiency in using product management tools and software.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to think strategically and make data-driven decisions.
- Fluency in English; proficiency in Mandarin or other languages is an advantage.
- A passion for the automotive industry and a commitment to innovation and excellence.
Additional Information
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Opportunities for professional development and career advancement.
- Access to cutting-edge technology and resources.
- Generous paid time off and holiday policies.
- Employee discounts on Changan Automobile products and services.
- Supportive and inclusive work environment with a focus on work-life balance.
- Participation in global projects and exposure to international markets.
- Retirement savings plans and financial planning assistance.
- Regular team-building activities and company-sponsored events.