Part-time PPC / Meta Ads Specialist

Role Overview

Part-time PPC / Meta Ads Specialist at MIRA Construction. This role involves hands-on day-to-day management and optimization of multiple advertising accounts, with a focus on campaign performance, testing, and continuous improvement.

Role Purpose

Own the daily management and optimization of multiple advertising accounts across Meta Ads, driving performance through data-driven decision-making, continuous testing, and strategic audience and creative optimization.

Key Responsibilities

Campaign Management

• Launch and set up advertising campaigns in Meta Ads.
• Manage multiple advertising accounts simultaneously.
• Troubleshoot issues related to advertising accounts, ads, and moderation.

Performance Analysis & Optimization

• Monitor campaign performance on a daily basis and respond promptly to changes.
• Optimize budgets, audiences, placements, and campaign structures.
• Analyze key performance metrics and identify reasons behind performance drops.
• Identify optimization opportunities and make data-driven decisions independently.
• Monitor the accuracy of tracking and conversion events.

Testing & Creative Strategy

• Test new audiences, offers, and advertising creatives.
• Test different audiences and advertising creatives.
• Provide recommendations for new advertising creatives.

Reporting & Communication

• Prepare regular performance reports.
• Discuss results, challenges, and optimization ideas with the PPC Team Lead.

Qualifications & Experience

• Strong hands-on experience with Meta Ads.
• Hands-on experience managing multiple advertising accounts independently.
• Hands-on experience with Lead Generation campaigns.
• Experience testing different audiences and advertising creatives.
• Working English for advertising platforms, ad copy, and day-to-day work communication.

Skills & Competencies

• Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, and CR.
• Good understanding of cold audiences, retargeting, and Lookalike audiences.
• Ability to identify optimization opportunities independently.
• Strong attention to detail when working with advertising budgets.
• Ability to manage your area of responsibility independently without constant supervision.

Additional Information

• Part-time position.
• Fully remote work.
• Multiple advertising accounts and projects.
• Long-term cooperation.
• Working hours and compensation discussed individually based on experience.
• Experience with real estate projects is a plus.
• Experience with the Dubai / UAE market is a plus.