Paid Media Creative Expert

Role Overview

Paid Media Creative Expert at Bybit, a leading global cryptocurrency exchange and digital financial platform. Location not specified in source.

Company Overview

Established in 2018, Bybit serves over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, backed by world-class technology, a user-first mindset, 24/7 multilingual customer service, and a global team of ambitious builders, problem-solvers, and innovators.

Role Purpose

Design and produce high-performance creative assets for global paid media campaigns. Collaborate with Media Buyers to develop, test, and optimize creatives across multiple channels. Leverage AI tools and design expertise to efficiently generate and scale creative variations for diverse markets and audiences.

Key Responsibilities

Creative Production

• Design creative assets for global paid media campaigns across TikTok, Google, Meta, X, DSP, affiliates, and other channels.
• Produce short videos, static banners, social ads, and other performance creatives.
• Deliver multiple creative variations efficiently for testing and optimization.

Campaign Optimization

• Work closely with Media Buyers to develop and iterate creatives based on campaign performance and A/B testing results.
• Use AI tools to efficiently generate, optimize, and scale creative assets.

App Store & Localization

• Design and optimize App Store and Google Play store assets, including screenshots and promotional creatives.
• Adapt and localize creatives for different markets and audiences.

Qualifications & Experience

• 2–3+ years of experience in digital advertising or performance creative design.
• Hands-on experience designing App Store and Google Play store pages and assets.
• Experience in Crypto, FinTech, Trading, or global advertising is a plus.

Skills & Competencies

• Proficient in Figma, Photoshop, Illustrator, and other major design tools.
• Proficient in using AI tools for image and video generation and creative production.
• Basic understanding of performance marketing metrics such as CTR, CVR, CPA, and ROI.
• Motion graphics and video editing skills are a plus.
• English can be used as a working language.

Additional Information

Benefits

• Study Growth Fund supporting professional development and continuous learning.
• Internal Events including regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration as part of a diverse, international team working alongside colleagues from around the world.
• Career Advancement with access to growth and advancement opportunities within a rapidly expanding global company.
• Internal Mobility with long-term development support and internal job opportunities to help build your career path.