Job description
Role Overview
Media Buyer at Squadio, a global remote-first IT service provider headquartered in Riyadh, KSA.
Company Overview
Squadio is a global remote-first IT service provider headquartered in Riyadh, KSA with Delivery Centers in Egypt and KSA. The company was founded in 2011 in Riyadh, KSA as an app development company (previously Ibtikar technologies) and has successfully pivoted to support the growing need of startups and companies seeking to hire and manage their own engineering team remotely with engineers vetted by Squadio's talent community. Distributed teams are located in Tunisia, Egypt, KSA, Palestine, Nigeria, and India.
Role Purpose
An exceptional Media Buyer leads advertising efforts, negotiates and purchases ad space and time to effectively reach target audiences. The role involves analyzing target demographics, developing media buying strategies, negotiating rates with media outlets, and optimizing budgets to maximize ad exposure.
Key Responsibilities
Campaign Strategy & Planning
- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Experiment with new platforms and channels
Campaign Execution
- Create and manage paid ads
Performance & Analysis
- Analyze data and reports
- Monitor costs and return on investment (ROI)
- Provide a weekly performance report for each campaign across all platforms
Budget Management
- Monitor budget and manage costs
Qualifications & Experience
- Proven not less than 3 years of experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with the Saudi advertising market with media-buying, planning and research
Skills & Competencies
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- Interest in following advertising and media trends