Job description
Role Overview
Marketing Specialist at Segadty, a leading Saudi Arabian brand in carpets and prayer mats, expanding into outdoor gear and office essentials. This role is based at Segadty.com, which operates as a born-digital, e-commerce-first company launching physical branches in 2025.
Company Overview
Segadty is one of Saudi Arabia's leading brands in carpets and prayer mats, now expanding into outdoor gear, office essentials, and more. The company was born in e-commerce, is rooted in digital operations, and is growing fast with physical branches launching in 2025.
Role Purpose
This hands-on, data-driven, and creative position exists to plan and execute strategic marketing campaigns across digital platforms, manage cross-functional creative workflows, optimize e-commerce performance, and drive conversion, engagement, and sales growth through analytics-guided decision-making.
Key Responsibilities
Campaign Strategy & Execution
- Lead strategic campaign planning and execution across digital platforms.
- Develop content calendars and asset planning in collaboration with in-house designers and copywriters.
- Drive creative direction and oversee campaign development.
Workflow & Project Management
- Manage task and workflow processes via ClickUp, Notion, or Asana.
- Organize and coordinate multiple campaigns and deadlines simultaneously.
Platform & Channel Collaboration
- Partner with performance marketers across Snapchat, Meta, Google, and additional channels.
- Ensure full campaign readiness across Zid and Salla stores, including inventory, pricing, UX, and discount codes.
Analytics & Optimization
- Turn insights into action using GA4, Hotjar, and Clarity.
- Monitor KPIs and improve conversion rates, engagement, and sales.
- Apply data-driven mindset to guide all decision-making.
Qualifications & Experience
- Prior experience working with or within the retail sector for a company that operates an e-commerce store is required. This includes either direct in-house roles or marketing agency-side experience managing retail clients.
- Minimum of one year of hands-on experience in marketing.
- Minimum of one year in a team leadership or supervisory role.
Skills & Competencies
- Strong understanding of digital marketing channels, e-commerce platforms, and customer acquisition strategies.
- Proficiency with analytics tools: GA4, Hotjar, and Clarity.
- Experience with e-commerce platforms: Zid, Salla, and Shopify.
- Competency in task management tools: ClickUp, Notion, and Asana.
- Expertise in conversion optimization, checkout optimization, and UX.
- Knowledge of performance marketing, creative strategy, and branding.
- Proficiency in marketing automation.
- Excellent communication and stakeholder management skills.
- Ability to collaborate across departments.
- Creative thinking and proactive problem-solving approach.
- Strong organizational skills.
Additional Information
- Opportunity to work in a fast-growing and stable company with ambitious expansion plans.
- High level of ownership and decision-making authority across campaigns, channels, and platforms.
- Dynamic, startup-style environment backed by strong operational infrastructure and financial stability.
- Room for career advancement and potential to grow into senior leadership roles as the team expands.
- Collaborative culture that values creativity, innovation, and proactive problem-solving.
- Competitive salary package with performance-based bonuses.
- Access to a supportive team across e-commerce, logistics, design, and product development.
- Hybrid exposure to both retail and digital commerce, offering a well-rounded marketing experience.