Marketing Manager

Role Overview

Marketing Manager at JODAYN, Riyadh. This role leads all marketing activity that supports company growth: generating qualified leads, equipping the sales team with materials to win, and positioning JODAYN in front of decision-makers across the Saudi public and private sectors.

Key Responsibilities

Demand Generation

• Own demand generation planning and execution across LinkedIn, email, and the website to produce qualified leads for the sales team
• Run account-based marketing campaigns targeting priority accounts identified with sales

Sales Enablement

• Build sales enablement materials: pitch decks, service one-pagers, case studies, and client-facing collateral
• Support bid and proposal teams with company profiles and tailored marketing content

Content & Thought Leadership

• Produce B2B content in Arabic and English: case studies, whitepapers, social posts, and executive thought leadership
• Manage JODAYN's social media presence and grow engagement with target audiences

Events & Sponsorships

• Coordinate participation in industry events, conferences, and sponsorships (LEAP, Black Hat MEA, and similar)

Planning & Operations

• Develop the annual marketing plan and manage the marketing budget
• Manage relationships with external agencies, designers, and vendors

Reporting & Analytics

• Report on marketing-sourced pipeline and conversion metrics to commercial leadership

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4–7 years of marketing experience, with at least 2 years in B2B technology or professional services
• Proven track record of marketing that contributed measurably to sales pipeline

Skills & Competencies

• Strong writing skills in both Arabic and English
• Hands-on experience with LinkedIn campaigns, email marketing tools, and website CMS platforms
• Working knowledge of design tools (Canva, Adobe Creative Suite) and analytics platforms
• Comfortable working closely with sales teams and using CRM data (HubSpot, Salesforce, or similar)
• Ability to manage multiple projects and deliver against deadlines independently

Additional Information

• Saudi nationals preferred
• Experience marketing to government or enterprise clients in KSA is a nice-to-have
• Background in event management is a nice-to-have
• Experience mentoring junior marketing staff is a nice-to-have
• Competitive salary
• Medical insurance
• Professional development support