Marketing Manager

Role Overview

Marketing Manager at Al Gahwa Al Arabiya, a coffee and food & beverage business. This is a leadership position responsible for driving marketing strategy and business growth.

Role Purpose

Lead the marketing function to strengthen brand awareness, increase customer engagement, and support business growth through integrated marketing strategies and team leadership.

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
• Conduct market research and competitor analysis to identify new trends, customer insights, and business opportunities.
• Drive brand positioning and ensure consistency across all customer touchpoints.

Team Leadership

• Lead, mentor, and manage the marketing team, ensuring high performance and continuous professional development.

Campaign Execution

• Plan and execute integrated marketing campaigns across digital, social media, print, in-store, and outdoor channels.
• Develop promotional campaigns, product launches, seasonal offers, and customer engagement initiatives.
• Lead the company's digital marketing initiatives, including social media, website content, email marketing, SEO/SEM, and online advertising.
• Organize marketing events, exhibitions, and brand activation activities to enhance customer engagement.

Stakeholder Collaboration

• Collaborate closely with operations, sales, and senior management to support business growth and increase revenue.
• Build and maintain relationships with advertising agencies, media partners, influencers, designers, and other external vendors.

Budget & Performance

• Manage the marketing budget effectively and maximize return on investment (ROI).
• Monitor campaign performance using data and analytics, preparing regular reports with actionable recommendations.

Brand Management

• Ensure all marketing activities reflect the company's values and maintain a strong, consistent brand identity.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a master's degree is an advantage.
• 5–8 years of proven marketing experience, preferably within the coffee and Food & Beverage industry.
• Demonstrated experience leading and managing a marketing team.

Skills & Competencies

• Strong knowledge of brand management, digital marketing, social media strategy, content marketing, and customer acquisition.
• Excellent leadership, communication, presentation, and project management skills.
• Strong analytical and strategic thinking with the ability to interpret marketing data and market trends.
• Proficiency in Microsoft Office and digital marketing platforms, analytics tools, and CRM systems.
• Ability to work in a fast-paced environment while managing multiple priorities and deadlines.
• Experience in developing successful marketing campaigns that drive business growth and increase brand visibility.

Additional Information

• Competitive salary based on qualifications and experience.
• Employment visa and benefits in accordance with UAE Labour Law.
• Performance-based incentives and career development opportunities.
• A collaborative, innovative, and growth-oriented work environment.