Marketing Manager, Gaming (Global & MENA)

Role Overview

Marketing Manager, Gaming (Global & MENA) at Tencent, based with primary focus on the MENA region. Lead go-to-market efforts for flagship global gaming titles, executing data-informed marketing strategies that drive brand equity, user engagement, and regional publishing targets.

Company Overview

Level Infinite is Tencent's global gaming brand and a global game publisher offering a comprehensive network of services for games, development teams, and studios worldwide. Dedicated to delivering engaging and original gaming experiences to a worldwide audience and fostering a community that emphasizes inclusivity, connection, and accessibility.

Role Purpose

Craft and execute regional marketing strategies that reflect local market dynamics, user behavior, cultural calendars, and product release milestones. Balance global brand strategy alignment with localized market execution, managing KOL partnerships, community ecosystems, events, and content production to grow brand equity and hit regional publishing targets.

Key Responsibilities

Regional Marketing & Campaign Execution

• Lead user insight gathering, selling-point articulation, and creative marketing planning for key global titles.
• Drive end-to-end campaign delivery aligned with version updates, local festivals, and brand marketing needs.
• Manage timelines, asset preparation, resource coordination, and execution tracking to ensure on-time, on-brief completion.
• Collaborate with internal creative, product, and business development teams to align global brand strategy with local market execution.

KOL, Creator & Community Ecosystem

• Identify, outreach, onboard, and maintain relationships with a diverse pool of regional KOLs, KOL vendors/agencies, and micro-creators across YouTube, TikTok, Instagram, and Twitch.
• Develop clear, platform-native creative briefs for influencers and agencies.
• Review content deliverables for brand alignment, quality, and compliance.
• Iterate on localized creator incentive frameworks including tiered rewards, affiliate programs, and early-access perks to boost content volume, quality, and conversion efficiency.
• Partner with community managers to nurture official and grassroots player communities across Discord, Reddit, WhatsApp, and regional social platforms.
• Ensure timely response loops, sentiment tracking, and escalation protocols are in place for community management.
• Own relationships with KOL agencies and influencer marketing platforms.
• Negotiate contracts and track performance KPIs including CPM, CPV, engagement rate, and conversion.
• Optimize influencer spend across campaigns.

Local Events & Cross-Industry Partnerships

• Support regional event delivery including esports tournaments, fan meetups, launch parties, and convention appearances in coordination with global HQ and local partners.
• Identify and execute brand/IP crossover opportunities.
• Connect internal and external resources to ensure efficient cross-team collaboration and deal closure.

Market Intelligence & Localization Insights

• Maintain continuous awareness of regional social media ecosystems on TikTok, Instagram, YouTube, and Snapchat.
• Monitor emerging platform trends, player preferences, and competitor activity.
• Translate cultural and platform insights into actionable, compliance-aware creative recommendations for the broader marketing team.
• Build proactive understanding of MENA-specific cultural norms, religious sensitivities including Ramadan and Eid, content regulations, and platform policies.

Content Ecosystem & Scalable Production

• Explore lightweight, scalable content production models including UGC campaigns, AI-assisted content tools, and template-driven workflows.
• Lower creative barriers for players and micro-creators through accessible production approaches.
• Repurpose and localize English-language assets for regional audiences.
• Identify and amplify high-performing local KOC (Key Opinion Consumer) content to fuel regional growth.

Qualifications & Experience

• Bachelor's degree or above.
• 5+ years of experience in gaming marketing, global publishing, or related fields.
• Experience with global publishing or emerging markets, especially MENA, is a strong plus.
• Deep passion for the gaming industry with hands-on experience playing at least 3–6 major mobile, PC, or console titles.
• In-depth experience with GTA-like or open-world action titles is highly preferred.

Skills & Competencies

• English: Professional working proficiency; must lead meetings, write briefs, and collaborate cross-culturally in English.
• Arabic: A significant advantage, but not required.
• Collaboration & Communication: Strong team player with excellent cross-functional and cross-cultural communication skills.
• Project Management: Proven ability to manage multiple campaigns simultaneously; detail-oriented while maintaining a big-picture view.
• Resilience & Drive: Self-starter with high accountability, strong execution capability, and ability to thrive under pressure.
• Market Acumen: Sharp market instincts, rapid learning agility, and bias toward data-informed decision-making.
• Cultural Compliance Awareness: Willingness and ability to learn regional cultural, religious, and regulatory nuances—particularly for the MENA region—and apply them to marketing practice.

Additional Information

Tencent is an equal opportunity employer committed to fostering an environment where every employee feels supported and inspired to achieve individual and common goals. Diverse voices fuel innovation and enable the company to better serve users and the community.