Marketing Manager - Contingent/Freelance 12 month contract

Role Overview

Marketing Manager - Contingent/Freelance 12 month contract at Informa Group Plc. Based with Tahaluf, Saudi Arabia.

Company Overview

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf organizes record-breaking events including LEAP and Cityscape—the largest events in the world in their respective fields of tech and real estate—Black Hat MEA, a Guinness World Record holder for the largest CTF competition during the event, and CPHI Middle East, the largest pharma debut event in history.

Role Purpose

The Marketing Manager designs and delivers critical aspects of marketing strategy to achieve commercial objectives and revenue targets through brand delivery, accurate customer segmentation, data analytics, campaign planning, and multi-channel optimization.

Key Responsibilities

Strategy & Campaign Planning

• Own and drive marketing strategy, including planning, implementation, management, and optimization for both inbound and outbound marketing campaigns.
• Work with the marketing team to plan marketing campaigns to meet strategic objectives of visitor attendance and exhibitor acquisition.
• Identify evolving SEO practices and collaborate with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Develop new and creative organic search growth strategies for each stage of a customer lifecycle in accordance with unique digital trends and platforms of various international markets.
• Work with supporting agencies to develop the strategy and setup of all paid campaigns.
• Design and implement testing and optimization strategies, including A/B testing, landing pages, and CTAs.

Performance & Analytics

• Deliver on strategic KPIs by driving online traffic, leads, and conversions with the ability to present results in regular updates.
• Understand visitor and exhibitor digital behavior through continual testing and reporting on channel and campaign performance to optimize plans using Adobe Analytics, Google Analytics, and other third-party platforms.
• Benchmark and set new KPI targets to measure and elevate the performance of digital marketing campaigns.
• Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights and optimize spend and performance based on the insights.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

Stakeholder Management & Communication

• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Work with marketers to identify the target universe and key segments within the target universe.
• Assist with the development of personas, value propositions, and messaging for each key segment for each product.
• Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimized for each channel.

Leadership & Team Management

• Work with line reports and marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
• Line manage digital marketer(s) to successfully implement campaign strategies.
• Provide guidance, feedback, and inspiration to line reports.

Operations & Budget Management

• Monitor operational implementation plans and ensure adherence to deadlines, including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers.
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

Qualifications & Experience

• Minimum 5 years' experience as Marketing Manager.
• Bachelor's Degree or equivalent.
• Thorough understanding and experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation and advanced targeting.
• Significant exposure to design and print suppliers and agencies.
• Events marketing experience.
• Project Management experience in Marketing.

Desirable

• Experience using marketing automation technology, preferably Eloqua.
• Experience working with CMS platforms (coding knowledge not required).
• Experience managing social media through scheduling platforms such as Sprout Social or Hootsuite.
• Social media listening and sentiment analysis.
• Experience with marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business or marketing higher education qualification.
• Using Eloqua and/or Adobe Experience Manager.

Skills & Competencies

• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Strong copywriting skills.
• Deadline and target driven.
• Experience working in a fast-paced environment.
• Excellent verbal and written communication skills in Arabic and English.
• Proficient in MS Office including intermediate/advanced PowerPoint, Word, and Excel.
• Technology savvy with ability to quickly adopt and work with new technology solutions.

Additional Information

• Contract type: Freelance, temporary role for 12-month duration.