Marketing Manager at InterContinental Fujairah Resort

Role Overview

Marketing Manager at InterContinental Fujairah Resort, operated by IHG Hotels & Resorts, located in Fujairah, United Arab Emirates.

Company Overview

InterContinental Fujairah Resort is a five-star luxury property situated on Al Aqah Beach beneath the Hajjar Mountains. The hotel features 190 rooms, indoor and outdoor event space, restaurants and a bar, with staff representing over 30 languages and countries. IHG Hotels & Resorts is the world's largest family of luxury hotels and one of the world's leading hotel groups, pioneering international travel since the 1940s.

Role Purpose

Develop and implement marketing, public relations and communications strategies to maintain the hotel's positioning and image as a five-star luxury property, maintain strong media relations, set the corporate social responsibility strategy, and connect with the local community.

Key Responsibilities

Revenue & Financial Planning

• Help achieve budgeted revenues and personal and team goals to maximize hotel profitability.
• Participate in the preparation of the annual departmental operating budget, hotel marketing plan, business plan and financial plans.

Marketing & Public Relations Strategy

• Create and implement PR plans and set budgets to promote room, food and beverage and banquet sales.
• Liaise with the Director of Sales and Marketing in targeting specific markets and developing marketing and PR strategies to reach these markets.
• Monitor awareness of competitor activities and use information when developing strategies.
• Prepare newsworthy press releases.

Agency & Team Management

• Work closely with assigned marketing and PR agency to execute hotel marketing and PR plans effectively.
• Direct day-to-day PR activities, plan and assign work, and establish performance and development goals for team members.
• Keep good relationships with corporate level team members for PR, content and social media and ensure their trainings and buy-ins are always mandated.

Content & Digital Marketing

• Develop online marketing plans, social media and e-commerce channels for the hotel.
• Ensure content and pictures on the hotel brand website, individual website and all online travel agency websites is up to date and the hotel is ranking high in search results on key online review websites.
• Ensure optimization of SEO and SEM to enhance hotel ranking on search websites.
• Develop content on social media, online channels and hotel website.

Marketing Materials & Promotions

• Implement and execute the production of hotel collateral, marketing material and advertising plans.
• Ensure hotel promotions are delivered to the right audience through print and online promotions.
• Produce hotel collateral to communicate hotel promotional activities as per guidelines.
• Oversee hotel photography making sure it follows brand guidelines.

Community & Stakeholder Relations

• Enhance the image of the hotel within the local community.
• Develop and maintain relationships with key figures of the community and outside contacts including guests, government VIPs and charity organizations.
• Attend events locally and nationally to promote the hotel and to build a profile and increase marketing opportunities for the hotel.

Additional Operations

• Oversee sponsorship activities.

Qualifications & Experience

• Bachelor's degree, higher education qualification or equivalent in marketing or a related field.
• Six or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience.
• Strong knowledge of local businesses and business trends.
• Valid UAE driver's license.

Skills & Competencies

• Fluent English; other languages are an advantage.
• Communication skills demonstrated through ability to interact with guests, employees and third parties in a manner that reflects highly on the hotel, the brand and the company.
• Ability to travel to attend workshops, tradeshows, conventions and similar events.

Additional Information

• Competitive pay and benefits offered.
• Equal opportunity employer.