Marketing Manager, Arabic Speaker - Freelancer, 12 month contract

Role Overview

Marketing Manager, Arabic Speaker – Freelance, 12-month contract with Informa Group Plc, a joint venture company operating in Saudi Arabia.

Company Overview

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf organises record-breaking events including LEAP, Cityscape, Black Hat MEA (a Guinness World Record holder for the largest CTF competition during the event), and CPHI Middle East (the largest pharma debut event in history).

Role Purpose

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets through brand delivery, accurate customer segmentation, data analytics, campaign planning, and multi-channel optimisation.

Key Responsibilities

Strategy & Campaign Planning

• Own and remain accountable for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
• Work with the marketing team to plan marketing campaigns to meet strategic objectives, including visitor attendance and exhibitor acquisition.
• Identify evolving SEO practices and collaborate with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Develop new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance with the unique digital trends and platforms of various international markets.
• Work with supporting agencies to develop the strategy and setup of all paid campaigns.
• Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs.

Execution & Multi-Channel Marketing

• Deliver on strategic KPIs by driving online traffic, leads, and conversions with the ability to present these ongoing results in regular updates.
• Ensure timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Work with marketers to identify the target universe and key segments within the target universe.
• Assist with the development of personas, value propositions, and messaging for each of the key segments for each product.

Analysis & Reporting

• Understand visitor and exhibitor digital behaviour through continual testing and reporting on channel and campaign performance in order to optimise plans, using Adobe Analytics, Google Analytics, and other third-party platforms to spot issues and opportunities.
• Monitor campaign performances by producing relevant and timely reports.
• Measure and optimise paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Benchmark and set new KPI targets to measure and elevate the performance of your digital marketing campaigns.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

Operations & Budget Management

• Monitor operational implementation plans and ensure adherence to deadlines, including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers.
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

Leadership

• Work with line reports and the marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
• Line manage digital marketer(s) in order to successfully implement campaign strategies.
• Provide guidance, feedback, and inspiration to line reports.

Qualifications & Experience

• Proven experience as a Marketing Manager.
• Bachelor's Degree or equivalent.
• Events marketing experience.
• Project Management experience in Marketing.

Skills & Competencies

• Fluent in Arabic and English.
• Thorough understanding and experience of digital marketing including PPC, SEO, and online advertising.
• Thorough understanding and experience of direct marketing.
• Database development and growth including segmentation and advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers and agencies.
• Strong copywriting skills.
• Deadline and target driven.
• Experience working in a fast-paced environment.
• Excellent verbal and written communication skills in Arabic and English.
• Proficient in MS Office including intermediate/advanced PowerPoint, Word, and Excel.
• Technology savvy with the ability to quickly adopt and work with new technology solutions.
• Experience using marketing automation technology, preferably Eloqua.
• Experience working with CMS platforms (coding knowledge not required).
• Experience managing social media through scheduling platforms such as Sprout Social or Hootsuite.
• Experience with social media listening and sentiment analysis.
• Experience with marketing analytics and reporting platforms including Google Analytics and Adobe.
• Experience using Eloqua and/or Adobe Experience Manager.
• Formal business or marketing higher education qualification.

Additional Information

This is a freelance, temporary role for a 12-month duration.