Marketing & Communication Manager

Role Overview

Marketing & Communication Manager at Anantara Hotels & Resorts, Banana Island Resort Doha. The role reports to senior management and leads all marketing and communications activities for the resort.

Company Overview

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture. Founded in 2001 in Thailand, the company has expanded worldwide to captivating locales including pristine beaches, private islands, ancient sites, and vibrant metropolises. The brand is inspired by the Sanskrit word meaning 'without end' and embodies freedom, movement, and harmony.

Role Purpose

Develop and execute integrated marketing strategies to strengthen the resort's brand positioning, increase awareness, drive revenue, and support occupancy and guest engagement objectives. Oversee digital marketing, social media, campaigns, partnerships, content, public relations, and promotional activities while ensuring all initiatives align with the resort's luxury positioning and commercial objectives.

Key Responsibilities

Strategy & Planning

• Develop and implement the annual marketing strategy and action plan aligned with business objectives.
• Identify market trends, customer insights, and opportunities to increase brand awareness and revenue.
• Manage the marketing calendar, campaigns, promotions, and activations.
• Monitor competitors and provide recommendations to maintain a strong market position.

Digital Marketing & Social Media

• Lead the resort's digital marketing strategy across social media, search, email, website, and other relevant channels.
• Develop engaging content that showcases the resort's accommodation, dining, wellness, leisure, and events offerings.
• Manage social media calendars, campaigns, influencers, and community engagement.
• Monitor digital performance and optimize campaigns based on analytics and ROI.

Brand & Communications

• Ensure consistent implementation of brand standards across all marketing channels and guest touchpoints.
• Develop marketing materials, presentations, brochures, newsletters, and promotional content.
• Coordinate public relations activities, media relations, press releases, and media visits.
• Build and maintain relationships with relevant media, influencers, tourism organizations, and strategic partners.

Campaigns & Partnerships

• Plan and execute seasonal, tactical, and promotional campaigns to drive bookings and revenue.
• Develop strategic partnerships with travel companies, lifestyle brands, corporate organizations, influencers, and other relevant partners.
• Coordinate joint marketing initiatives and evaluate their effectiveness.

Events & Promotions

• Support the planning and promotion of resort events, special occasions, activations, and entertainment programs.
• Develop campaigns to maximize attendance, guest engagement, and revenue.
• Coordinate with operational departments to ensure effective execution of marketing activities.

Budget & Performance Management

• Manage the marketing budget and ensure efficient allocation of resources.
• Track campaign performance, lead generation, engagement, bookings, and return on investment.
• Prepare regular marketing performance reports and recommendations for management.

Team & Stakeholder Management

• Work closely with Sales, Revenue, Operations, Food & Beverage, Events, and other departments to align marketing initiatives with commercial objectives.
• Manage and coordinate external agencies, designers, photographers, videographers, and other marketing suppliers.
• Support and mentor marketing team members to achieve departmental objectives.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, or a related field.
• Minimum 1–2 years of marketing experience, preferably within hotels, resorts, or luxury hotels.
• Proven experience managing integrated marketing campaigns across digital and traditional channels.
• Strong knowledge of social media, content marketing, SEO/SEM, email marketing, and digital analytics.
• Experience working with media, influencers, agencies, and strategic partners.
• Strong commercial awareness and understanding of hospitality marketing and customer acquisition.

Skills & Competencies

• Strong strategic and analytical thinking.
• Excellent communication and presentation skills.
• Creative mindset with strong attention to detail.
• Strong project and budget management skills.
• Commercially driven with a focus on measurable results.
• Excellent stakeholder and relationship-management skills.
• Ability to work in a fast-paced, luxury hospitality environment.
• Strong leadership and team-management capabilities.
• Proficiency in Microsoft Office and relevant marketing and digital platforms.

Additional Information

• Key Performance Indicators tracked include revenue generated through marketing campaigns, website traffic and direct bookings, social media growth and engagement, campaign ROI and conversion rates, brand awareness and market positioning, PR and media coverage, partnership-generated business, guest acquisition and retention, and marketing budget efficiency.