Manager - Brand Operations

Role Overview

Manager - Brand Operations at Apparel Group. This position is responsible for increasing business revenues and developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction.

Role Purpose

Oversee the recruiting, hiring and training needs of the store and efficient decision making to enhance overall store performance. Represent the brand by maximizing and contributing to sales within the store through exceptional customer service and retail experience. Provide leadership and support to all employees.

Key Responsibilities

Sales and Profitability

• Achieve quantitative measures of performance in Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, and conversion percentage.
• Set store sales targets to maximize sales and profitability.
• Guide Area Managers and Store Managers to maximize productivity in stores through effective utilization of available resources.
• Manage operational costs effectively and reduce operational costs through automation.
• Adhere to and enforce Company SOP, Policies and procedures and loss prevention audit guidelines in all stores.
• Monitor compliance measures to ensure all employees follow established standards.

Visual Merchandising and Store Standards

• Oversee the implementation and execution of Visual Merchandising guidelines across all stores at all times.
• Interpret and make decisions on operations and visual standards based on store and client needs.

Employee Development and Training

• Recruit and train staff on sales techniques, customer service, teamwork, and other etiquettes as per company and brand requirements.
• Evaluate employee performance annually and promote open lines of communication through coaching and motivation.
• Identify store training and development needs in conjunction with the Brand General Manager and training department.
• Formulate a succession plan in conjunction with the Brand General Manager.
• Set KPIs and KRAs for direct subordinates and conduct performance appraisal and feedback.
• Involve in the selection and recruitment of operational staff when required.
• Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives.

Communication

• Conduct regional sales and operations meetings on a regular basis.
• Provide frequent feedback to Area Managers and Store Managers on their performances in relation to company performance.
• Ensure brand participation in loyalty program Club Apparel.
• Conduct weekly meetings with GM and Sr. Management to discuss business plan versus achievements and improvement areas.

Stock Management

• Monitor store inventory in consultation with Brand General Manager and Brand Managers.
• Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and Buyers/Planners to maximize sales.
• Monitor slow-moving and out-dated stock in consultation with Brand Managers.
• Ensure stock security measures are effectively managed by Store Managers.

Store Design and Projects Management

• Involve in the design and layout process of new store projects.
• Design a New Store Schedule prior to commencement of design process.
• Provide guidance to concept Architect during the design and implementation process.
• Conduct regular project update meetings with the Projects team.
• Provide guidance and support to territory during set-up and merchandising phase.

Brand Visibility and Legal Responsibilities

• Ensure enhanced brand visibility and provide inputs for marketing and brand awareness.
• Handle legal responsibilities related to store management, store opening, and planning.