Lead Event Producer

Role Overview

Lead Event Producer at Schweitzer Engineering Laboratories, based in Bahrain, supporting the India, Middle East, and Africa (IMEA) region.

Company Overview

Schweitzer Engineering Laboratories provides complete power system protection, control, monitoring, automation, security and integration for utilities and industries worldwide. The IMEA region represents one of SEL's fastest-growing markets.

Role Purpose

To manage planning and execution of regional industry events across IMEA that strengthen SEL's brand presence, support customer relationships, and generate qualified leads. This role requires collaboration across Sales, Customer Service, Finance, HR, Engineering Services, and Global Marketing to ensure brand consistency and deliver reliable experiences across diverse markets, cultures, and languages.

Key Responsibilities

Event Planning & Calendar Management

• Plan and prioritize the annual event calendar for IMEA, including just-in-time opportunity evaluation.
• Develop relationships with organizers to secure speaking slots and partnership opportunities.
• Support regional Customer Education events as needed.

Budget, Contracts & Vendor Management

• Manage budgets, contracts, and vendors, ensuring compliance with regional logistics, VAT, and regulations.
• Conduct vendor negotiation and contract review.
• Ensure familiarity with government approvals, bank guarantees, sponsorship rules, visa processes, VAT, logistics, and local customs in the IMEA region.

Event Collateral & Marketing Production

• Produce event collateral including Cvent pages, emails, signage, booth design, and social media assets in partnership with Global Marketing Campaign teams.

Lead Management & Data Maintenance

• Capture and maintain accurate leads using iCapture or regional equivalents.
• Ensure strong Salesforce data maintenance.

Reporting & Analysis

• Deliver post-event reporting with KPIs, insights, and recommendations.
• Demonstrate proficiency in post-event analytics, dashboards, and KPI reporting.

Cross-Functional Collaboration & Best Practices

• Adopt and share best practices across global teams.
• Contribute to best known methods and templates.
• Operate with SEL Values and take on additional responsibilities as required.

Qualifications & Experience

• 4–8 years of event production experience, with B2B tech or industrial sector preferred.
• Demonstrated ability to work autonomously in remote or distributed teams.
• Budget management, contract review, and vendor negotiation experience.
• Familiarity with government approvals, bank guarantees, sponsorship rules, visa processes, VAT, logistics, and local customs in the IMEA region.
• Experience collaborating with cross-functional partners including Sales, Finance, HR, and Engineering Services (preferred).
• Proven success securing speaking opportunities and event partnerships (preferred).

Skills & Competencies

• Strong written and verbal communication skills in English and Arabic.
• Hands-on experience with Cvent, Salesforce, and project tools such as Asana, Confluence, and Skilljar.
• Proficiency in post-event analytics, dashboards, and KPI reporting (preferred).

Additional Information

Travel & Work Requirements

• Willingness to travel internationally.
• Availability to work across multiple time zones as needed.

Background Requirements

• Ability to pass background check and drug test.
• Valid passport or ability to obtain one.

Benefits

• Competitive pay.
• Top tier medical, prescription, dental, vision, life, and disability insurance.
• Varied leave plans including annual leave, sick leave, and parental leave to maintain healthy work-life balance.
• Yearly flight tickets to home country for expat employees and eligible family members.
• Developmental programs including tuition assistance and skill development courses.
• Wellbeing benefits including free and confidential Employee Assistance Program and reimbursable yearly gym membership.
• International Travel Medical and Security Assistance for traveling employees and accompanying family members worldwide.