Influencer Marketing Manager

Role Overview

Influencer Marketing Manager at Etihad Airways, based in Abu Dhabi, United Arab Emirates.

Company Overview

Etihad Airways is the UAE's national airline, connecting people across continents and cultures from its hub in Abu Dhabi. The organization is pursuing its "Journey 2030" ambition to double its fleet, expand its network, and grow its people for a new era of excellence.

Role Purpose

Develop and manage relationships with social media influencers and celebrities to enhance Etihad's brand presence and engage with target audiences. Ensure brand and marketing narrative and objectives are consistently communicated through influencer partnerships and collaborative content, leveraging influencer marketing as a key component of social media strategy.

Key Responsibilities

Strategy Development

• Develop and execute a comprehensive influencer marketing strategy aligned with Etihad's brand goals and objectives.
• Identify and onboard suitable influencers that align with brand values and target audience.
• Assist in developing and managing influencer calendars that align with business priorities and influencer schedules.

Campaign Management

• Plan, coordinate, and execute influencer marketing campaigns, ensuring alignment with overall marketing strategies.
• Manage the creation and delivery of influencer content, ensuring high-quality and on-brand messaging.

Relationship Building

• Build and maintain strong relationships with influencers, agencies, and key industry contacts.
• Negotiate contracts and manage influencer partnerships to maximize ROI.

Content Coordination

• Collaborate with influencers to generate engaging content, including posts, stories, videos, and vlogs.
• Ensure that all influencer-generated content adheres to brand guidelines and regulatory requirements.

Qualifications & Experience

• Minimum 5 years' experience with a global social or digital agency, or in-house at a major brand.
• Demonstrated experience in influencer management with a strong background in strategy, planning, and execution.
• Proven experience in project management and working with agencies and external partners.
• Background in aviation, travel, tourism, or lifestyle is preferable.

Skills & Competencies

• Fluency in English required.
• Arabic language skills are a plus.