In-Store Visual Merchandiser

Role Overview

In-Store Visual Merchandiser at Apparel Group. This role enhances the overall shopping experience by creating visually appealing and aesthetically pleasing displays for a store or large department within a store, working closely with the senior visual merchandisers team to implement and maintain visual standards that drive sales and brand image.

Role Purpose

To implement and maintain the store's visual standards by creating eye-catching displays that enhance the customer shopping experience, maximize sales potential, and reinforce brand identity across windows and in-store environments.

Key Responsibilities

Brand Image & Standards

• Collaborate with maintenance and cleaning staff to uphold the visual standards of a small store or department within a store.
• Provide guidance and training to store staff on maintaining visual standards and ensuring a cohesive brand image.
• Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays whilst incorporating commercial sales opportunities.
• Implement the brand-specific visual merchandising standards.
• Coordinate store display in line with brand guidelines and strategy.
• Communicate any deviations or challenges to the Visual Merchandiser for resolution.

Display & Merchandising Execution

• Develop floor plans and maximize visual impact.
• Arrange merchandise, signage, fixtures and in-store layout according to guidelines.
• Make use of creative lighting for windows.
• Maximize placement of new lines and re-merchandise the store when new trends build.
• Create layout of the store according to its categories.
• Ensure proper merchandising of the items.
• Take photographs of every change made to the merchandise display.

Sales & Commercial Strategy

• Propose changes to improve the overall shopping experience and maximize sales potential.
• Make recommendations for improvements based on customer feedback and sales data.
• Work with senior Visual Merchandising team and sales team to achieve commercial goals.
• Collect review and feedback of the merchandise.

Store Operations & Development

• Involve in pre-opening of stores and conduct timely visits to ensure that the brand's standards are properly implemented and followed.
• Conduct research of the current market trends and lifestyle.

Qualifications & Experience

• 1–2 years of previous experience in a retail environment, preferably in a visual merchandising or sales role.
• 6 months–1 year of direct experience assisting in visual merchandising tasks, such as setting up displays, following planograms, and maintaining store aesthetics.

Skills & Competencies

• Understanding of store operations, customer behavior, and how visual displays influence purchasing decisions.
• Creative design and visual composition.
• Knowledge of current market trends and lifestyle.
• Ability to follow planograms and brand guidelines.
• Communication and training skills.