Head of Marketing

Role Overview

Head of Marketing at Ziina, a fintech payments company. This is a full-time leadership role responsible for driving product-led growth, brand positioning, and revenue growth across all marketing functions.

Role Purpose

Lead Ziina's strategic marketing initiatives to establish the company as the go-to payments solution in the region. Drive product-led growth through product marketing, brand awareness, customer acquisition, and revenue growth while building and inspiring a high-performing marketing team.

Key Responsibilities

Product Marketing & Positioning

• Own product positioning and messaging strategy, translating Ziina's payment features into compelling customer benefits that drive adoption and differentiate the company in the fintech market.
• Conduct customer research and competitive analysis to inform product positioning, messaging frameworks, and marketing strategies that resonate with target audiences.
• Craft Ziina's brand narrative and storytelling that positions the company as the go-to payments solution in the region through high-quality, creative content.

Go-to-Market & Customer Acquisition

• Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for user adoption and retention.
• Drive multi-channel customer acquisition through paid media, content marketing, social media, and partnership strategies while optimizing for healthy CAC payback periods.

Strategy & Planning

• Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels and initiatives.
• Develop and implement medium to long-term marketing strategies that scale effectively as the business grows.
• Manage marketing budgets strategically, allocating resources across channels and campaigns to achieve maximum ROI and sustainable, scalable growth.

Analytics & Performance

• Establish and maintain marketing analytics frameworks to continuously optimize campaign performance, forecast business impact, and inform strategic decision-making.
• Monitor and report on campaign performance using metrics-driven insights to guide optimization and forecasting.

Creative & Brand Management

• Oversee creative asset development with strong aesthetic vision, ensuring all marketing materials maintain brand consistency and premium quality standards.
• Bring hands-on involvement to marketing execution details, including how every pixel aligns on the latest ad.

Team Leadership

• Build and lead a high-performing marketing team, providing coaching, setting clear goals, and fostering a culture of excellence, creativity, and data-driven results.
• Lead by example through hands-on engagement with team projects and marketing details.

Cross-Functional Collaboration

• Facilitate seamless cross-functional collaboration with product, sales, and executive teams to ensure alignment on messaging, goals, and strategic initiatives.

Vendor Management

• Select and manage external vendor relationships, including agencies and consultants, while maintaining high delivery standards and alignment with marketing objectives.

Qualifications & Experience

• 7+ years of progressive marketing experience with a proven track record of scaling growth in startup or high-growth environments.
• Demonstrated success in product marketing leadership roles.
• Deep go-to-market expertise, with experience driving successful product launches and scaling user adoption across multiple channels and customer segments.
• Experience leading and inspiring teams, with strong mentorship skills and a focus on empowering team members to achieve peak performance and professional growth.
• High data fluency, with expertise in marketing analytics and a demonstrated ability to use metrics for forecasting, optimization, and strategic decision-making.

Skills & Competencies

• Strategic thinking that develops and implements medium to long-term marketing strategies beyond immediate needs.
• Ability to combine creative flair with growth mindset, bringing natural aesthetic sense and innovative thinking to develop tailored marketing solutions.
• Confidence and decisiveness, comfortable pushing back when necessary and prioritizing initiatives that align with long-term brand vision and business objectives.
• Exceptional communication skills, with strong verbal and written skills that enable engagement with stakeholders and clear conveyance of complex marketing concepts.
• Resilience and problem-solving ability, with a proactive, organized approach to overcoming challenges and managing risks in a fast-paced environment.
• Passion for fintech innovation, with genuine excitement about shaping the future of payments in the Middle East through creative, data-driven marketing.