Head of Lead Generation (Kompetenza & Datamax AI)

Role Overview

Head of Lead Generation at MaxAccelerate, responsible for building and executing synchronized outbound strategies across Kompetenza and Datamax AI. This is a hands-on growth specialist role based in a remote-first environment.

Role Purpose

Design and manage multichannel outbound campaigns across multiple platforms and markets, driving lead generation and ROI growth for two AI-first companies through strategic execution, continuous testing, and optimization.

Key Responsibilities

Strategy & Planning

• Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets.
• Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new verticals, partner outreach, and webinars.
• Plan and coordinate monthly webinars and lead-gen events to drive partner and client engagement.

Campaign Management & Execution

• Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach and Aimfox), and Salesforce, ensuring synchronization across all systems.
• Manage campaigns for multiple brands simultaneously (Kompetenza and Datamax AI).
• Continuously research and test new automation and AI tools to improve lead efficiency and scalability.

Optimization & Testing

• Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates.
• Maintain a data-driven mindset with experience in A/B testing and campaign analytics.
• Implement a "test and learn" attitude, unafraid to experiment and iterate fast.

CRM & Operations

• Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately.
• Manage campaign analytics and performance dashboards to report KPIs and ROI.

Sales Coordination

• Coordinate with the sales team to hand off qualified leads and ensure follow-up consistency.

Qualifications & Experience

• 4+ years of experience in B2B lead generation, outbound marketing, or growth automation, ideally within SaaS, tech, or consulting.
• Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox, etc.), and Salesforce CRM.
• Proven ability to build and manage automated multichannel prospecting workflows.

Skills & Competencies

• Data-driven approach to campaign analysis and performance measurement.
• Excellent written and verbal communication skills.
• Strong organizational skills.
• Strategic thinking with ability to execute across multiple initiatives.
• Experience running webinars or partner campaigns for lead generation (nice to have).
• Familiarity with AI-powered sales tools and workflow automation (nice to have).
• Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS (nice to have).

Additional Information

• Remote-first work culture with freedom to experiment with ideas.
• Opportunity to shape the growth engine of two innovative AI-first companies.
• Collaborative team culture working directly with executive leadership.
• Competitive compensation with performance-based incentives.