Hair Care Category Senior Manager (2023737)

Role Overview

Hair Care Category Senior Manager at Nahdi in [Location not specified in source].

Role Purpose

Manage the hair care product category to achieve commercial KPIs aligned with departmental strategy while building supplier relationships and leading cross-functional initiatives with internal and external stakeholders.

Key Responsibilities

Category Strategy

• Develop category strategy based on category role and intent through alignment with division strategy.
• Execute and drive successful implementation of strategy by monitoring customer data, supplier and brand performance, region performance, and marketing data.
• Ensure proper implementation of set strategy through continuous monitoring.

Category Portfolio

• Manage category portfolio through creating new segments based on customer needs and market insights.
• List new products (first to market or defined products) to differentiate Nahdi assortments.
• Satisfy customer needs and cover missed gaps in the product range.

Category Supplier

• Manage and control preferred list and preferred plus through items selection.
• Negotiate with suppliers and communicate with related stakeholders to drive profit mix.
• Manage supplier relationships through development of joint business plans where applicable.
• Ensure proper communication with concerned stakeholders.
• Participate with buying team in contract renewal process to maximize financial benefits.

Category SKUs

• Drive listing and delisting cycle of category SKUs.
• Analyze item performance and decide on possible expansions.
• Create seeding plans and monitor new item performance.
• Prepare liquidation plans for delisting through canceling and recalling.
• Manage category portfolio to achieve commercial and regulatory objectives.
• Align with concerned stakeholders to ensure proper execution.
• Manage distribution model of category SKUs through matrix assortment control and regular model.
• Set item ranging and Minimum Display Quantity (MDQ).
• Review and update matrix plan through collaboration with merchandising planning department.
• Define proper assortment profile for new shop formats.
• Optimize inventory, achieve sales targets, and satisfy customer needs.

Planogram

• Manage product display (Planogram) of category items in store.
• Coordinate with space planning and marketing teams based on shoppers' insights.
• Incorporate category strategy and financial objectives into planogram decisions.
• Apply customer decision tree to enhance and facilitate shopper experience.
• Communicate category initiative master plan with concerned stakeholders.

Cross Functional Alignment

• Drive consumer communication strategy at category and product level.
• Collaborate with marketing department and suppliers to facilitate execution.
• Support promotion calendar based on category strategy.
• Agree with suppliers on promoted items and offers.
• Secure required promotion budget.
• Collaborate with marketing departments to monitor impact of promotions on sales, market share, and customer satisfaction.
• Prioritize commercial training scope through collaboration with business support team and suppliers.
• Ensure proper awareness of category products is in place for new product materials.
• Develop pricing strategy and tactics for category items based on category strategy and role.
• Maximize financial benefits through pricing decisions.
• Increase Nahdi market share.
• Maintain customer satisfaction.

Store Activities

• Drive in-store activities by designing and agreeing on activities with suppliers.
• Co-negotiate rental fees with buying team.
• Select Point of Sale (POS) materials.
• Communicate with concerned stakeholders.
• Ensure proper and on-time execution of in-store activities.

General

• Perform other duties as assigned.

Qualifications & Experience

• BSc Degree.
• 4 years of experience in Retail.

Skills & Competencies

• MS Office Suite.
• English language.
• Arabic language.

Additional Information

• Work Environment: 80% indoors, 20% outdoors.
• Working Days: 5 days per week.
• Days Off: 2 days per week.
• Working Hours: 8:00 AM – 6:00 PM (1 hour break).