GTM Engineer

Role Overview

GTM Engineer at Easygenerator, an innovative e-learning software company in the EdTech space. Easygenerator is a fast-growing scale-up revolutionizing e-learning with an award-winning authoring tool.

Company Overview

Easygenerator is an AI-powered e-learning software company revolutionizing the EdTech space with an award-winning authoring tool. The organization operates across Sales, Marketing, and Revenue Operations functions.

Role Purpose

Build and automate the systems that power smarter, faster go-to-market execution across Sales, Marketing, and Revenue Operations. Help establish the AI-powered engine behind go-to-market growth while developing foundational expertise in GTM tools and automation.

Key Responsibilities

CRM and GTM Systems

• Support the setup and maintenance of workflows across CRM and GTM tools, with guidance from the team.
• Maintain clean, reliable data across systems so the team can trust reporting and insights.
• Document workflows and processes clearly for ongoing maintenance and improvement.

Automation and Process Optimization

• Use AI tools such as Claude to automate repetitive tasks, summarize data, and speed up manual processes.
• Assist in building and testing simple automations, including trigger-based workflows, notifications, and reporting.
• Flag broken or inefficient processes and take initiative in proposing fixes.

Stakeholder Partnership

• Partner with Sales, Marketing, and Revenue Operations to understand pain points and translate them into practical automations with support.

Continuous Learning

• Continuously learn new tools and AI capabilities relevant to GTM and bring learnings back to the team.

Qualifications & Experience

• 0–2 years of experience or academic exposure to marketing, sales, business operations, or a related field.
• Genuine interest in the space and willingness to learn.

Skills & Competencies

• Hands-on experience using AI tools such as Claude or ChatGPT in daily life, studies, or personal projects to solve problems, speed up tasks, or explore new ideas.
• Clear, confident communication and comfortable explaining thinking and asking questions when something is unclear.
• Proven ability to manage multiple tasks, deadlines, or projects in parallel.
• Track record of taking feedback well and quickly applying it to improve.

Additional Information

Nice to Have

• Exposure to no-code automation tools such as Zapier, Make, or n8n.
• Basic familiarity with CRM platforms including HubSpot, Salesforce, or Pipedrive.
• Personal projects involving automation, AI tools, or data.
• Basic exposure to SQL or scripting.