Growth & Market Specialist

Role Overview

Growth & Market Specialist at moomoo, based in KSA (Kingdom of Saudi Arabia).

Role Purpose

Plan, execute, and optimize paid media campaigns across multiple channels in KSA to drive app installs, customer acquisition, and return on investment while coordinating with the Global Marketing Team on localized strategy and campaign delivery.

Key Responsibilities

Performance & Analytics

• Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Measure and optimize returns on paid media investment (ROI/ROAS).
• Monitor and improve customer acquisition cost (CAC).
• Track app installations, registrations, and customer acquisition.
• Monitor reach, engagement, click-through rates (CTR), and conversion rates.
• Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Influencer Marketing

• Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.

Out-of-Home Advertising

• Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.

In-App Advertising

• Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.

Programmatic Advertising

• Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.

Television & News Media

• Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.

Global Coordination & Execution

• Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.
• Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.
• Ensure effective budget utilization and optimize spending across channels.

Additional Information

• Paid Time Off
• Training & Development
• Performance Bonus