Graduate Lead Generator

Role Overview

Graduate Lead Generator at Rackspace Technology. This role suits a recent IT graduate with interest in learning and developing skills in an IT environment.

Company Overview

Rackspace Technology is the trusted operator of the full enterprise AI stack, from governed private cloud to AI inference and agents in production. The company operates infrastructure, data layer, and software integration to deliver business outcomes with predictable cost, reliability, security, and compliance for regulated and mission-critical environments. Rackspace supports customers in more than 120 countries with AI capabilities spanning private cloud, public cloud, applications, data, and cyber resilience.

Role Purpose

Identify and qualify prospective customers via inbound channels and outbound contact, developing leads until they are ready to engage with a sales executive. Use a combination of automated tools and manual activity to record sales prospecting activity in computer-based tracking systems while maintaining a fanatical interaction with every prospective customer.

Key Responsibilities

Lead Identification and Qualification

• Identify and qualify prospective customers via inbound channels including chat, incoming phone calls, and form submissions.
• Utilize existing data and resources to identify prospects that meet the profile for Rackspace products, services, and solutions.
• Research market segments to identify potential customers and make first contact.
• Conduct needs analysis and determine prospect pain points to establish how Rackspace solutions address those needs.

Outbound Sales Development

• Make outbound sales contact to develop leads until they are ready to engage with a sales executive.
• Develop new business via telephone and mass communication such as email and social media to introduce Rackspace solutions.
• Identify appropriate buyers within the target market.
• Ask customers for referrals and proactively call on them to share the value proposition of Rackspace products, services, and solutions.

Pipeline Management

• Maintain and work a pipeline of marketing qualified leads until they meet criteria to be passed to a Sales Executive.
• Meet a monthly quota of qualified leads passed to Sales.
• Prepare and analyze lead pipeline reports and dashboards.

Customer Engagement

• Take inbound sales chats from Rackspace.com, inbound sales calls, and respond to form submissions from current and prospective customers.
• Utilize available product information to engage with potential customers regarding Rackspace products.
• Build and cultivate prospect relationships by initiating interactions and conducting follow-up communications to move qualified leads through the sales funnel.

Market and Prospect Research

• Develop in-depth understanding of prospect's organization, key offerings, and business goals and challenges to better understand their needs.
• Gather and document information including background, role, scope of responsibility about prospect's key leaders and decision makers, and gain awareness of their differing perspectives and styles.
• Build working knowledge of prospect's industry, including market trends, economic challenges, and competitive market.
• Identify key buying influencers within prospects to determine budget and timeline.
• Participate in industry associations to develop a professional network and take advantage of networking opportunities to meet new prospects.

Data Management and Compliance

• Record sales prospecting activity in computer-based tracking systems using a combination of automated tools and manual activity.
• Manage data for new and prospective clients in the company's CRM, ensuring all communications are logged, information is accurate, and documents are attached.
• Adhere to company security policies and procedures and any other relevant policies and standards as directed.

Skills & Competencies

• Lead generation expertise including the ability to identify and develop new business prospects from multiple sources including inbound channels, prospect lists, events, and individual research.
• Strong communication skills with the ability to interact predominantly with senior leadership within prospect companies.
• Basic understanding of Cloud Hosting, Rackspace solutions, and value proposition.
• Ability to process and summarize key findings from a range of information sources, recognizing when more information is required to better understand a situation.
• Ability to generate different solutions and weigh the pros and cons of each.
• Competitive mindset in generating new business opportunities that result in positive commercial contributions.
• Ability to identify and develop new business prospects from multiple sources.
• High energy and not easily discouraged.
• Customer-centric mindset.
• Fluent Arabic and English speaker.

Additional Information

• Rackspace Technology is committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic.
• Accommodations for disabilities or special needs are available; applicants should notify the company of any requirements.