EMEA Demand Manager

Role Overview

EMEA Demand Manager at Abbott, based in Dubai, United Arab Emirates, working within the Abbott Rapid Diagnostics Division.

Company Overview

Abbott is a global healthcare leader creating breakthrough science to improve people's health. The Abbott Rapid Diagnostics Division is the world leader in Rapid Diagnostics at the point of care, tackling major healthcare challenges across diverse cultures, geographies, and technologies.

Role Purpose

Lead demand planning and forecasting across the EMEA region to ensure the Business Unit utilizes one set of integrated sales and revenue forecasts, driving forecast accuracy and supporting commercial execution and supply chain alignment.

Key Responsibilities

EMEA Reporting & KPI Management

• Track EMEA KPIs and monthly performance metrics.
• Track and report on Sales & Operations Planning (S&OP) actions.
• Create monthly commercial review PowerPoints.
• Support business reviews and ad hoc analysis.
• Provide cross-functional support on Commercial Execution projects on an ad hoc basis.

Demand Forecast Creation & Tracking

• Develop country and regional sales forecasts by SKU on a rolling 12-month then 24-month basis, leveraging simulation and modelling tools.
• Monitor Forecast Accuracy and Obsolescence KPI measures.
• Include and develop demand for Product Lifecycle Management (NPI and phase-outs), serving as the link point for handoff of new product forecasting to regions and countries.
• Act as key interface point with demand generation managers in country and sales/marketing teams.
• Work with country demand generation managers to translate demand plan into sales execution plan.

Demand Development Considerations

• Update assumption drivers including new SKUs, discontinuations, supply constraints, and marketing assumptions.
• Ensure regional volume and financial forecast integration, serving as key link point with region finance to guarantee financial integration and one set of numbers aligned to Financial LBEs.
• Conduct seasonal demand trending using statistical projections and analysis.
• Monitor country and regional demographics, epidemiology, KOLs, and other sources of information to inform demand planning.
• Review seasonal, trend, and cycle forecasts using statistical trending and latest market and product-specific data, updating rolling statistical forecasts from field input for 100% of SKUs on 12-month then 24-month basis.

Demand Process Leadership

• Lead and prepare regional and Business Unit Demand Consensus and S&OP Review Meetings, aligning to one-number forecast and identifying elevations, gaps, and plans.
• Issue S&OP Country and Regional Demand Review Packs.
• Track gap-closing action items versus financial goals and expansion benchmarks, creating a knowledge library of actions and gap-closing activities that drive sales lifts.
• Develop and implement inter-company planning process improvements as needed.
• Oversee the forecasting process, including actions, tasks, reports, and rollup.
• Send Demand Scenario options (high, low, opportunity, risk) to Supply for response.
• Review Demand Management KPIs (Forecast Accuracy, Bias), identify root causes, and mitigate out-of-tolerance issues.
• Consolidate Regional Forecast File and upload into relevant repositories.
• Conduct Commercial Backward Looking Management Business Review including forecast accuracy and bias tracking and improvement.
• Manage order catalogue with focus on SKU Rationalization opportunities.
• Participate in standardization and sharing of best practices across regions and global community of practice, reporting to the Global Demand Manager.
• Educate country personnel on forecast building and broader demand management principles.
• Document and establish baseline of "levers" and documented assumption-based forecasting.
• Lead discussions on changes versus prior month and assess changes in assumptions.
• Build out reward programs for individuals and countries.
• Develop and lead formal change management plan to build a sustainable process.

Goals & Objectives

• Ensure the Business Unit utilizes and has access to one set of sales and revenue forecasts including forecasted sales, financial revenue conversion, LBE, and supply/replenishment signal.
• Contribute to Region Business Unit strategy and business planning.
• Track and improve forecast accuracy by SKU by location.
• Track and improve forecast bias.

Qualifications & Experience

• Relevant experience in the region, preferably from the medical devices or diagnostics industry.

Skills & Competencies

• Ability to navigate cross-functional environments.
• Ability to anticipate risks and develop mitigation plans.
• Solution-oriented approach with organized execution and strong attention to detail.
• Excellent communication skills.

Additional Information

• Work Shift: Standard.
• Job Family: Administrative Support.
• Division: ID Infectious Disease.
• Location: United Arab Emirates, Dubai, Ubora Tower 2.