E-Commerce & Omni-Channel Development

Role Overview

E-Commerce & Omni-Channel Development Lead at Abbott, based in Jeddah, Saudi Arabia, within Abbott Nutrition International (ANI).

Company Overview

Abbott Nutrition International develops science-based nutrition products for people of all ages. The company's leading brands include Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna®, and ZonePerfect®. Abbott is recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. The company is also recognized as one of the best big companies to work for and the best place to work for diversity, working mothers, female executives, and scientists.

Role Purpose

The E-Commerce & Omni-Channel Development Lead accelerates growth of Abbott Nutrition's digital commerce business by developing and executing e-commerce and omni-channel strategies across key customers, marketplaces, pharmacy chains, quick commerce platforms, and direct-to-consumer touchpoints. The role drives sustainable growth by enhancing digital shelf excellence, improving online shopper engagement, optimizing customer journeys, and creating seamless omni-channel experiences that support both healthcare professional recommendations and consumer purchasing behavior.

Key Responsibilities

E-Commerce Strategy & Growth

• Develop and execute Abbott Nutrition's e-commerce and omni-channel growth strategy in line with business objectives.
• Deliver annual sales, market share, and profitability targets across digital channels.
• Identify growth opportunities across pure-play e-commerce, pharmacy e-commerce, marketplaces, quick commerce, and omni-retail customers.
• Build joint business plans with key e-commerce partners to accelerate category and brand growth.

Omni-Channel Development

• Lead the development of seamless consumer and shopper experiences across online and offline channels.
• Drive omni-channel initiatives that connect healthcare professional engagement, retail activation, pharmacy recommendations, and digital conversion.
• Partner with customer teams to develop integrated online-to-offline activation plans.
• Support implementation of innovative digital solutions that improve customer engagement and purchasing convenience.

Digital Shelf Excellence

• Ensure best-in-class product content across all digital platforms.
• Improve product discoverability through search optimization, category placement, content enhancement, and digital merchandising.
• Monitor digital shelf KPIs including availability, content compliance, search rankings, ratings and reviews, and share of search.
• Establish governance and execution standards across all e-commerce partners.

Shopper Marketing & Consumer Engagement

• Collaborate with Marketing and Trade Marketing teams to develop digital-first activation plans.
• Drive online campaigns, media investments, and promotional activities to increase traffic and conversion.
• Support shopper journey optimization using first-party and retailer data.
• Develop initiatives that increase consumer loyalty, retention, and repeat purchase rates.

Analytics & Business Performance

• Monitor and analyze business performance across digital channels.
• Develop dashboards and management reports tracking sales, market share, traffic, conversion, basket size, and ROI.
• Leverage data and insights to identify growth opportunities and improve commercial effectiveness.

Cross-Functional Leadership

• Partner with Supply Chain and Distributors to ensure product availability and reduce out-of-stock occurrences.
• Work closely with Medical Affairs and Regulatory teams to ensure compliance of digital content and communications.
• Collaborate with Finance on forecasting, investment tracking, and profitability management.
• Support digital transformation initiatives across the commercial organization.

Qualifications & Experience

• Bachelor's Degree in Business Administration, Marketing, Pharmacy, Nutrition, Digital Commerce, or related field.
• MBA preferred.
• Additional certifications in E-Commerce, Digital Marketing, Analytics, or Commercial Excellence are advantageous.
• 8+ years of experience in FMCG, Healthcare, Nutrition, Consumer Health, or Retail industries.
• Minimum 3-5 years leading e-commerce and/or omni-channel commercial functions.
• Strong experience managing key online retailers, pharmacy chains, and marketplace platforms.
• Demonstrated success delivering profitable growth through digital commerce channels.
• Experience working in highly regulated healthcare or nutrition categories preferred.

Skills & Competencies

Commercial Leadership

• Strategic Thinking.
• Revenue Growth Management.
• Joint Business Planning.
• Category Development.

Digital Commerce Excellence

• E-Commerce Strategy.
• Digital Shelf Optimization.
• Retail Media & Performance Marketing.
• Marketplace Management.
• Omni-Channel Development.

Analytics

• Data Interpretation.
• Consumer Insights.
• Business Performance Management.
• Forecasting and ROI Analysis.

Leadership

• Stakeholder Management.
• Influencing & Negotiation.
• Project Management.
• Change Leadership.

Additional Information

• Work Shift: Standard.
• Job Family: Sales Force.
• Division: ANI International Nutrition.
• Location: Saudi Arabia, Jeddah, The Headquarters Business Park, Corniche Road, Ash Shati.
• Abbott is an Equal Opportunity Employer, committed to employee diversity.