E-Commerce Manager

Role Overview

E-Commerce Manager at Alkaffary Group. This role leads online sales strategy and drives growth of the e-commerce platform.

Company Overview

Alkaffary Group is a thriving company operating both offline retail and online sales channels.

Role Purpose

To develop and execute comprehensive e-commerce strategies that enhance customer experience, increase online sales, manage product selection, and optimize the e-commerce website through close collaboration with marketing, logistics, and IT teams.

Key Responsibilities

Standards and Best Practices

• Develop systems, standards, and best practices for new product listings, content creation, distribution, and maintenance.
• Identify best practices for SEO related to inventory, pre-orders, and pricing strategies.
• Provide support across digital marketing areas, including PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.

Performance Analysis and Sales Monitoring

• Track product sales changes using web analytics tools such as Google Analytics and Excel pivot tables and VLOOKUP for organized reporting.
• Oversee key operational tasks, including stock management, category updates, and handling product returns.
• Collaborate closely with merchandising, operations, and customer service teams to enhance efficiencies, trade activities, and customer experience.

Product Management and Promotional Activities

• Manage product uploads, build new categories, update product details, and execute promotional campaigns.
• Play an active role in User Acceptance Testing for development projects and conduct regular site checks to ensure accuracy at all times.
• Coordinate daily e-commerce marketplace activities such as product uploads, performance reporting, and stock transfers.

Reporting and Data Insights

• Prepare reports on e-commerce trade performance, including key performance indicators, provide data-driven insights, and conduct in-depth analysis to understand shopping behaviors and trends.
• Participate in the ongoing development and improvement of the website to enhance user experience and site performance.

Qualifications & Experience

• Minimum 5 years of experience in a retail-focused organization, with at least 3 years in digital or e-commerce roles.
• Hands-on experience with e-commerce platforms including Shopify, Zid, and Salla, covering product management, promotions, and store optimization, preferably within a company operating both offline retail and online sales channels.
• Proven ability to manage order fulfillment, returns, inventory tracking, and ensure smooth operational execution.

Skills & Competencies

• Proficient in analytical tools such as GA4, Clarity, and Hotjar to assess performance and identify areas for improvement and innovation.
• Advanced Excel skills with ability to create pivot tables and use VLOOKUP.
• Strong understanding of e-commerce user experience, content development projects, and user interaction across digital platforms.
• Excellent data analysis skills with ability to define and track commercial objectives, sales targets, and conversion funnels.
• Good familiarity with web design basics with keen eye for detail and consistency.
• Experience managing cross-functional workflows using task and project management tools such as ClickUp, Asana, and Notion, with ability to coordinate across marketing, operations, and logistics.
• Solid understanding of payment workflows including Tamara, Tabby, Mada, and COD with ability to collaborate with finance and accounting teams for reconciliation.
• Strong digital background with hands-on experience in performance marketing, online sales optimization, and digital product positioning.