Job description
Role Overview
Display & Retargeting Analyst at SHEETAG.COM, based in the Middle East. The role manages display and retargeting campaigns for the SHEETAG.COM app and website, driving installs and conversions from performance networks, RTB partners, and retargeting channels.
Company Overview
SHEETAG.COM is the Middle East's ultimate online fashion destination serving style-obsessed, 20-something customers. The platform offers an aspirational yet accessible product selection including exclusive in-house collections, sports and activewear, and globally-recognized brands such as Mango, Aldo, Adidas Originals, Nike, Topshop, and Topman. SHEETAG.COM is a team of passionate and dedicated people from around the world, committed to a healthy working environment that is fun, energetic, and focused on reaching objectives.
Role Purpose
Manage display and retargeting campaigns to drive app installs and website conversions through performance networks, RTB partners, and retargeting channels while optimizing budget allocation and delivering against KPIs.
Key Responsibilities
Partnership & Channel Management
- Manage existing display and retargeting partners to deliver on budget and KPIs.
- Prospect new display partners to test and increase revenue share for the channel.
- Set up, test, and launch display partners.
- Develop an understanding of the GCC mobile app display network to leverage competitive product offerings.
Reporting & Optimization
- Report on and optimize display and retargeting campaigns.
- Communicate learnings and insights from campaigns with the marketing team.
Cross-functional Collaboration
- Work with the ecommerce manager to implement tracking and reporting for the channel.
- Work with creative and content teams to develop copy and creative assets.
Qualifications & Experience
- 2+ years of experience in Display/Ad networks.
- Strong and proven experience in e-commerce studio environment.
Skills & Competencies
- Excellent communication and managerial skills.
- Very strong attention to detail and excellent creative eye.
- Excellent knowledge of brands and trends.
- Excellent results orientation.
- Good Excel and analytical skills.
- Good written and verbal skills.
- Quick learner on new systems.
- Proficient in Microsoft Office.
- Knowledge of Capture One software.
- Adaptability to change.
- Proactive, motivational, and inspiring.
- Self-starter with a passion for building, learning, and experimenting.
- Ability to perform in a highly dynamic environment.
Additional Information
Key Performance Indicators
- Gross and shipped revenue against target.
- CIR.
- Percentage revenue to business.
- Percentage app downloads to total downloads.