Digital Marketing Specialist

Role Overview

Digital Marketing Specialist at AWR Group. The role is based in the UAE and focuses on driving brand awareness, customer engagement, and lead generation through digital platforms in the automotive market.

Role Purpose

Drive brand visibility and customer engagement across digital channels while delivering measurable results in lead generation, website traffic, and showroom visits. The role combines creative content development, performance marketing expertise, and data-driven decision-making to strengthen the brand's digital presence and support sales objectives.

Key Responsibilities

Brand Awareness & Engagement

• Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
• Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
• Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.

Performance Marketing & Lead Generation

• Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
• Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
• Manage retargeting campaigns to maximize customer acquisition efficiency.

Social Media & Content Management

• Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
• Create engaging, relevant content to capture interest and support customer journeys.
• Oversee social listening, community management, and online reputation monitoring.

Analytics & Reporting

• Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
• Provide performance reports with insights and recommendations to optimize campaigns.
• Monitor competitor activity and adjust strategies to remain competitive.

Collaboration & Support

• Work closely with the sales team to align digital marketing with showroom and retail objectives.
• Support brand initiatives, events, and campaigns with digital amplification strategies.
• Coordinate with internal and external partners to ensure seamless execution of campaigns.

Qualifications & Experience

• Bachelor's Degree in Marketing, Digital Media, or any related field.
• 3–5 years' experience in digital marketing, preferably in automotive, retail, or consumer brands.
• Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.

Skills & Competencies

• Strong content creation and social media management skills.
• Data-driven mindset with ability to optimize ROI and performance metrics.
• Good interpersonal skills.
• Excellent communication skills in English.
• Arabic is an advantage.