Digital Marketing Manager

Role Overview

Digital Marketing Manager at Al Gahwa Al Arabiya L.L.C, Abu Dhabi, United Arab Emirates. This is a specialty coffee and food & beverage company seeking an immediate joiner who is an Arabic speaker.

Company Overview

Al Gahwa Al Arabiya L.L.C SPC operates in the specialty coffee, food & beverage, and hospitality industry.

Role Purpose

Lead and fully manage the marketing department to strengthen brand presence across the specialty coffee and food & beverage industry through strategic marketing execution, digital campaigns, and departmental development.

Key Responsibilities

Strategy & Planning

• Develop and implement the company's overall marketing strategy and annual marketing plan.
• Develop marketing strategies for new products, seasonal promotions, and special campaigns.
• Conduct market and competitor research and identify new marketing opportunities.
• Monitor marketing performance and prepare reports, KPIs, and campaign analysis for management.

Department & Team Management

• Fully manage the Marketing Department and all marketing activities.
• Lead and develop the Marketing Department team.
• Coordinate with designers, agencies, photographers, influencers, media companies, and other marketing suppliers.
• Manage marketing agencies, designers, photographers, influencers, and other external partners.

Digital & Social Media

• Manage all social media platforms, including content planning, campaigns, engagement, and growth.
• Manage and maintain the company website and digital presence.
• Manage complete marketing activities for new branch and store openings.

Brand & Content

• Develop and update the company profile and marketing materials.
• Maintain a consistent and professional brand identity across all platforms.
• Develop and maintain the company profile, presentations, marketing materials, and brand identity.

Campaigns & Promotions

• Plan and execute effective advertising and promotional campaigns.
• Manage all social media platforms and digital marketing campaigns.
• Execute marketing campaigns for new branch and store openings.

Budget & Performance

• Manage marketing budgets and ensure campaigns are delivered effectively and on time.

Collaboration

• Work closely with management, operations, sales, and product-development teams to achieve business objectives.
• Introduce creative and innovative marketing ideas to increase brand awareness, customer engagement, and sales.

Qualifications & Experience

• Minimum 10 years of proven marketing experience, preferably within specialty coffee, café, restaurant, hospitality, or food & beverage industry.
• Strong knowledge and understanding of the specialty coffee and F&B market.
• UAE/GCC F&B marketing experience is an advantage.

Skills & Competencies

• Strong experience in managing social media platforms and digital marketing campaigns.
• Experience in new product launches, promotions, and marketing campaigns.
• Strong knowledge of advertising, branding, content creation, and customer engagement.
• Experience managing and updating company websites and online presence.
• Proven ability to independently manage and execute all marketing-related projects.
• Excellent communication, organizational, creative, and project-management skills.
• Strong leadership skills.
• Strong understanding of current market trends and competitor activities.
• Arabic language proficiency.

Additional Information

• Immediate joiner required.
• Arabic speaker required.
• Competitive and attractive salary based on experience and qualifications.
• Employment visa provided by the company.
• Medical/health insurance as applicable under UAE requirements.
• Other employment benefits in accordance with UAE Labour Law and the company's employment policy.